---
title: "Equals vs Rows: Which is more popular by branded search?"
description: "Which is more popular in search, Equals or Rows? Compare estimated monthly branded-search demand and Share of Search inside the AI spreadsheet tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/equals-vs-rows"
publisher: "Brandwave"
---

# Equals vs Rows: Which is more popular by branded search?

Which is more popular in search, Equals or Rows? Compare estimated monthly branded-search demand and Share of Search inside the AI spreadsheet tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Equals and Rows
- **Competitive set**: AI spreadsheet tools
- **Market**: Global
- **Month measured**: Aug 2026
- **Equals Share of Search**: 0.39%
- **Rows Share of Search**: 2.5%

## Which is more popular in search, Equals or Rows?

- In August 2026, Rows had more branded searches than Equals among AI spreadsheet tools worldwide. Rows was estimated to have 320 branded searches compared to Equals’ 50, and held a 2.5% Share of Search versus Equals’ 0.39%.
- Rows was ahead of Equals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equals’ estimated Share of Search among AI spreadsheet tools worldwide moved from 0.43% to 0.39%, and its estimated monthly branded searches moved from 90 to 50.
- Across the 11 months ending August 2026, Rows’ estimated Share of Search among AI spreadsheet tools worldwide moved from 4.2% to 2.5%, and its estimated monthly branded searches moved from 880 to 320.

## How did search popularity change for AI spreadsheet tools worldwide in August 2026?

- Estimated monthly branded searches for Rows worldwide fell 63.6% over 11 measured months, from 880 to 320 in August 2026.
- Estimated monthly branded searches for Equals worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Month by month

| Month | Equals estimated searches | Equals Share of Search | Equals rank | Rows estimated searches | Rows Share of Search | Rows rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.43% | 4 | 880 | 4.2% | 3 |
| Nov 2025 | 70 | 0.37% | 4 | 720 | 3.8% | 3 |
| Dec 2025 | 90 | 0.59% | 4 | 590 | 3.8% | 3 |
| Jan 2026 | 70 | 0.43% | 4 | 1.6K | 9.8% | 3 |
| Feb 2026 | 110 | 0.57% | 4 | 1.3K | 6.7% | 3 |
| Mar 2026 | 90 | 0.39% | 4 | 880 | 3.8% | 3 |
| Apr 2026 | 70 | 0.28% | 4 | 480 | 1.9% | 3 |
| May 2026 | 70 | 0.28% | 4 | 480 | 1.9% | 3 |
| Jun 2026 | 50 | 0.3% | 4 | 320 | 1.9% | 3 |
| Jul 2026 | 50 | 0.36% | 4 | 390 | 2.8% | 3 |
| Aug 2026 | 50 | 0.39% | 4 | 320 | 2.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Equals’ and Rows’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Equals**: Measured on the search term “equals spreadsheet”.
- **Rows**: Measured on the search term “rows app”.

- [Equals profile](/demand/global-en/brands/equals)
- [Rows profile](/demand/global-en/brands/rows)
- [All AI spreadsheet tools worldwide](/demand/global-en/categories/ai-spreadsheet-tools): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Equals or Rows?

In August 2026, Rows had more branded searches than Equals among AI spreadsheet tools worldwide. Rows was estimated to have 320 branded searches compared to Equals’ 50, and held a 2.5% Share of Search versus Equals’ 0.39%.

## Cite this page

Brandwave. "Equals vs Rows: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/equals-vs-rows

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/equals-vs-rows. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.