---
title: "Epson vs Xerox: Which is more popular by branded search?"
description: "Which is more popular in search, Epson or Xerox? Compare estimated monthly branded-search demand and Share of Search inside the Printer ink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/epson-vs-xerox"
publisher: "Brandwave"
---

# Epson vs Xerox: Which is more popular by branded search?

Which is more popular in search, Epson or Xerox? Compare estimated monthly branded-search demand and Share of Search inside the Printer ink brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Epson and Xerox
- **Competitive set**: Printer ink brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Epson Share of Search**: 42.9%
- **Xerox Share of Search**: 21%

## Which is more popular in search, Epson or Xerox?

- In August 2026, Epson had more branded searches than Xerox among printer ink brands worldwide. Epson was estimated to have 1.1M branded searches compared to Xerox’s 550K, and held a 42.9% Share of Search versus Xerox’s 21%.
- Epson was ahead of Xerox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer ink brands worldwide moved from 39.9% to 42.9%, and its estimated monthly branded searches held steady at 1.1M.
- Across the 11 months ending August 2026, Xerox’s estimated Share of Search among printer ink brands worldwide moved from 24.5% to 21%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for printer ink brands worldwide in August 2026?

- Xerox’s estimated Share of Search among printer ink brands worldwide has lost ground for 3 months in a row, from 22.6% to 21% in August 2026.

## Month by month

| Month | Epson estimated searches | Epson Share of Search | Epson rank | Xerox estimated searches | Xerox Share of Search | Xerox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1M | 39.9% | 1 | 673K | 24.5% | 2 |
| Nov 2025 | 1.1M | 41.1% | 1 | 673K | 24.6% | 2 |
| Dec 2025 | 1.1M | 40% | 1 | 673K | 25% | 2 |
| Jan 2026 | 1.3M | 42.3% | 1 | 673K | 22.3% | 2 |
| Feb 2026 | 1M | 39.4% | 1 | 673K | 25.5% | 2 |
| Mar 2026 | 1.1M | 40% | 1 | 673K | 25.2% | 2 |
| Apr 2026 | 1M | 41.8% | 1 | 550K | 21.9% | 2 |
| May 2026 | 1M | 42.9% | 1 | 550K | 22.6% | 2 |
| Jun 2026 | 1.1M | 43.7% | 1 | 550K | 22.1% | 2 |
| Jul 2026 | 1.1M | 42.6% | 1 | 550K | 21.4% | 2 |
| Aug 2026 | 1.1M | 42.9% | 1 | 550K | 21% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Epson’s and Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Epson**: Measured on the search terms “epson”, “epson com”, “epson ecotank”, “epson printer” and “printer epson”, summed into one figure.
- **Xerox**: Measured on the search term “xerox”.

- [Epson profile](/demand/global-en/brands/epson)
- [Xerox profile](/demand/global-en/brands/xerox)
- [All printer ink brands worldwide](/demand/global-en/categories/printer-ink-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Epson or Xerox?

In August 2026, Epson had more branded searches than Xerox among printer ink brands worldwide. Epson was estimated to have 1.1M branded searches compared to Xerox’s 550K, and held a 42.9% Share of Search versus Xerox’s 21%.

## Cite this page

Brandwave. "Epson vs Xerox: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/epson-vs-xerox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/epson-vs-xerox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.