---
title: "Epiphone vs Martin: Which is more popular by branded search?"
description: "Which is more popular in search, Epiphone or Martin? Compare estimated monthly branded-search demand and Share of Search inside the Acoustic guitars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/epiphone-vs-martin-guitars"
publisher: "Brandwave"
---

# Epiphone vs Martin: Which is more popular by branded search?

Which is more popular in search, Epiphone or Martin? Compare estimated monthly branded-search demand and Share of Search inside the Acoustic guitars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Epiphone and Martin
- **Competitive set**: Acoustic guitars
- **Market**: Global
- **Month measured**: Aug 2026
- **Epiphone Share of Search**: 2.5%
- **Martin Share of Search**: 1.7%

## Which is more popular in search, Epiphone or Martin?

- In August 2026, Epiphone had more branded searches than Martin among acoustic guitars worldwide. Epiphone was estimated to have 110K branded searches compared to Martin’s 74K, and held a 2.5% Share of Search versus Martin’s 1.7%.
- Epiphone was ahead of Martin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among acoustic guitars worldwide moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Martin’s estimated Share of Search among acoustic guitars worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for acoustic guitars worldwide in August 2026?

- Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.
- Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | Epiphone estimated searches | Epiphone Share of Search | Epiphone rank | Martin estimated searches | Martin Share of Search | Martin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 3.1% | 2 | 90.5K | 2% | 3 |
| Nov 2025 | 135K | 3% | 2 | 90.5K | 2% | 3 |
| Dec 2025 | 135K | 3% | 2 | 90.5K | 2% | 4 |
| Jan 2026 | 165K | 3.7% | 2 | 110K | 2.4% | 3 |
| Feb 2026 | 135K | 3.1% | 2 | 74K | 1.7% | 4 |
| Mar 2026 | 135K | 2.5% | 2 | 74K | 1.4% | 4 |
| Apr 2026 | 135K | 3.1% | 2 | 74K | 1.7% | 3 |
| May 2026 | 135K | 3.1% | 2 | 74K | 1.7% | 3 |
| Jun 2026 | 110K | 2.5% | 2 | 60.5K | 1.4% | 4 |
| Jul 2026 | 110K | 2.5% | 2 | 74K | 1.7% | 3 |
| Aug 2026 | 110K | 2.5% | 2 | 74K | 1.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Epiphone’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Epiphone**: Measured on the search term “epiphone”.
- **Martin**: Measured on the search term “martin guitars”.

- [Epiphone profile](/demand/global-en/brands/epiphone)
- [Martin profile](/demand/global-en/brands/martin-guitars)
- [All acoustic guitars worldwide](/demand/global-en/categories/acoustic-guitars): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Epiphone or Martin?

In August 2026, Epiphone had more branded searches than Martin among acoustic guitars worldwide. Epiphone was estimated to have 110K branded searches compared to Martin’s 74K, and held a 2.5% Share of Search versus Martin’s 1.7%.

## Cite this page

Brandwave. "Epiphone vs Martin: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/epiphone-vs-martin-guitars

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/epiphone-vs-martin-guitars. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.