---
title: "Epiphone vs Fender: Which is more popular by branded search?"
description: "Which is more popular in search, Epiphone or Fender? Compare estimated monthly branded-search demand and Share of Search inside the Electric guitars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/epiphone-vs-fender"
publisher: "Brandwave"
---

# Epiphone vs Fender: Which is more popular by branded search?

Which is more popular in search, Epiphone or Fender? Compare estimated monthly branded-search demand and Share of Search inside the Electric guitars set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Epiphone and Fender
- **Competitive set**: Electric guitars
- **Market**: Global
- **Month measured**: Aug 2026
- **Epiphone Share of Search**: 12%
- **Fender Share of Search**: 48.9%

## Which is more popular in search, Epiphone or Fender?

- In August 2026, Fender had more branded searches than Epiphone among electric guitars worldwide. Fender was estimated to have 450K branded searches compared to Epiphone’s 110K, and held a 48.9% Share of Search versus Epiphone’s 12%.
- Fender was ahead of Epiphone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among electric guitars worldwide moved from 12.8% to 12%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among electric guitars worldwide moved from 52.1% to 48.9%, and its estimated monthly branded searches moved from 550K to 450K.

## How did search popularity change for electric guitars worldwide in August 2026?

- In August 2026, Fender lost estimated Share of Search among electric guitars worldwide, from 50% to 48.9%.
- Estimated monthly branded searches for Epiphone worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

## Month by month

| Month | Epiphone estimated searches | Epiphone Share of Search | Epiphone rank | Fender estimated searches | Fender Share of Search | Fender rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 12.8% | 3 | 550K | 52.1% | 1 |
| Nov 2025 | 135K | 12.3% | 3 | 550K | 50% | 1 |
| Dec 2025 | 135K | 12.3% | 3 | 550K | 50% | 1 |
| Jan 2026 | 165K | 13.9% | 3 | 550K | 46.4% | 1 |
| Feb 2026 | 135K | 14.3% | 3 | 450K | 47.5% | 1 |
| Mar 2026 | 135K | 11.9% | 3 | 550K | 48.4% | 1 |
| Apr 2026 | 135K | 14.6% | 3 | 450K | 48.5% | 1 |
| May 2026 | 135K | 11.8% | 3 | 550K | 48% | 1 |
| Jun 2026 | 110K | 9.1% | 4 | 550K | 45.4% | 1 |
| Jul 2026 | 110K | 12.2% | 3 | 450K | 50% | 1 |
| Aug 2026 | 110K | 12% | 3 | 450K | 48.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Epiphone’s and Fender’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Epiphone**: Measured on the search term “epiphone”.
- **Fender**: Measured on the search term “fender”.

- [Epiphone profile](/demand/global-en/brands/epiphone)
- [Fender profile](/demand/global-en/brands/fender)
- [All electric guitars worldwide](/demand/global-en/categories/electric-guitars): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Epiphone or Fender?

In August 2026, Fender had more branded searches than Epiphone among electric guitars worldwide. Fender was estimated to have 450K branded searches compared to Epiphone’s 110K, and held a 48.9% Share of Search versus Epiphone’s 12%.

## Cite this page

Brandwave. "Epiphone vs Fender: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/epiphone-vs-fender

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/epiphone-vs-fender. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.