--- title: "Enterprise Rent-A-Car vs Zipcar: Which is searched more?" description: "Is Enterprise Rent-A-Car or Zipcar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/enterprise-rent-a-car-vs-zipcar" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Zipcar: Which is searched more? Is Enterprise Rent-A-Car or Zipcar more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Zipcar - **Competitive set**: Car sharing brands - **Market**: Global - **Month measured**: Sep 2026 - **Enterprise Rent-A-Car Share of Search**: 27.2% - **Zipcar Share of Search**: 5.5% ## Is Enterprise Rent-A-Car or Zipcar more popular in search? - In September 2026, Enterprise Rent-A-Car had more branded searches than Zipcar among car sharing brands worldwide. Enterprise Rent-A-Car had about 1.2 million branded searches, while Zipcar had 246,000. Enterprise Rent-A-Car made up 27.2% of all car sharing brand searches we track, and Zipcar accounted for 5.5%. - Enterprise Rent-A-Car was ahead of Zipcar in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car sharing brands worldwide moved from 29.5% to 27.2%, and its estimated monthly branded searches held steady at 1.2M. - Across the 12 months ending September 2026, Zipcar’s share of searches among car sharing brands worldwide moved from 6% to 5.5%, and its estimated monthly branded searches held steady at 246K. ## Top car sharing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Enterprise Rent-A-Car and Zipcar showed up in all five answers. Zipcar was listed before Enterprise Rent-A-Car in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Turo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Zipcar | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Enterprise Rent-A-Car | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Free2Move | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Sixt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bolt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car sharing brands - Asked ChatGPT "Which car sharing service should I use?": 1. Zipcar, 2. Turo, 3. Enterprise Rent-A-Car - Asked ChatGPT "What are the best car sharing services?": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car - Asked ChatGPT "What's the best car sharing service for a weekend road trip?": 1. Turo, 2. Enterprise Rent-A-Car, 3. Zipcar - Searched Google, AI Overview "car sharing services": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car, 4. Free2Move - Searched Google, AI Overview "car sharing apps": 1. Turo, 2. Zipcar, 3. Enterprise Rent-A-Car, 4. Free2Move Not named in any answer: Sixt and Bolt. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for car sharing brands worldwide in September 2026? - In September 2026, Zipcar gained share of searches among car sharing brands worldwide, from 4.9% to 5.5%. - In September 2026, Enterprise Rent-A-Car lost share of searches among car sharing brands worldwide, from 30% to 27.2%. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Zipcar estimated searches | Zipcar Share of Search | Zipcar rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 29.5% | 2 | 246K | 6% | 4 | | Nov 2025 | 1.2M | 31.2% | 2 | 201K | 5.1% | 4 | | Dec 2025 | 1.5M | 34.8% | 1 | 301K | 7% | 4 | | Jan 2026 | 1M | 25.2% | 2 | 301K | 7.6% | 4 | | Feb 2026 | 1M | 25.6% | 2 | 246K | 6.3% | 4 | | Mar 2026 | 1.2M | 26.1% | 2 | 246K | 5.3% | 4 | | Apr 2026 | 1.2M | 26.1% | 2 | 246K | 5.3% | 4 | | May 2026 | 1.2M | 26.1% | 2 | 246K | 5.3% | 4 | | Jun 2026 | 1.2M | 26.2% | 2 | 246K | 5.3% | 4 | | Jul 2026 | 1.5M | 28% | 2 | 246K | 4.6% | 4 | | Aug 2026 | 1.5M | 30% | 2 | 246K | 4.9% | 4 | | Sep 2026 | 1.2M | 27.2% | 2 | 246K | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Zipcar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search term “enterprise car rental”. - **Zipcar**: Measured on the search term “zipcar”. - [Enterprise Rent-A-Car profile](/demand/global-en/brands/enterprise-rent-a-car) - [Zipcar profile](/demand/global-en/brands/zipcar) - [All car sharing brands worldwide](/demand/global-en/categories/car-sharing-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enterprise Rent-A-Car or Zipcar more popular in search? In September 2026, Enterprise Rent-A-Car had more branded searches than Zipcar among car sharing brands worldwide. Enterprise Rent-A-Car had about 1.2 million branded searches, while Zipcar had 246,000. Enterprise Rent-A-Car made up 27.2% of all car sharing brand searches we track, and Zipcar accounted for 5.5%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Zipcar: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/enterprise-rent-a-car-vs-zipcar This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/enterprise-rent-a-car-vs-zipcar. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.