--- title: "Enterprise Rent-A-Car vs Thrifty: Which is more popular by branded search?" description: "Which is more popular in search, Enterprise Rent-A-Car or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Car rental brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/enterprise-rent-a-car-vs-thrifty" publisher: "Brandwave" --- # Enterprise Rent-A-Car vs Thrifty: Which is more popular by branded search? Which is more popular in search, Enterprise Rent-A-Car or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Car rental brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enterprise Rent-A-Car and Thrifty - **Competitive set**: Car rental brands - **Market**: Global - **Month measured**: Aug 2026 - **Enterprise Rent-A-Car Share of Search**: 14.8% - **Thrifty Share of Search**: 0.01% ## Which is more popular in search, Enterprise Rent-A-Car or Thrifty? - In August 2026, Enterprise Rent-A-Car had more branded searches than Thrifty among car rental brands worldwide. Enterprise Rent-A-Car was estimated to have 1.5M branded searches compared to Thrifty’s 1.3K, and held a 14.8% Share of Search versus Thrifty’s 0.01%. - Enterprise Rent-A-Car was ahead of Thrifty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Enterprise Rent-A-Car’s estimated Share of Search among car rental brands worldwide moved from 13.3% to 14.8%, and its estimated monthly branded searches moved from 1.2M to 1.5M. - Across the 11 months ending August 2026, Thrifty’s estimated Share of Search among car rental brands worldwide moved from 0.02% to 0.01%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## How did search popularity change for car rental brands worldwide in August 2026? - In August 2026, Enterprise Rent-A-Car gained estimated Share of Search among car rental brands worldwide, from 14.2% to 14.8%. - Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026. ## Month by month | Month | Enterprise Rent-A-Car estimated searches | Enterprise Rent-A-Car Share of Search | Enterprise Rent-A-Car rank | Thrifty estimated searches | Thrifty Share of Search | Thrifty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2M | 13.3% | 5 | 1.6K | 0.02% | 6 | | Nov 2025 | 1.2M | 14.3% | 4 | 1.3K | 0.02% | 6 | | Dec 2025 | 1.5M | 17.1% | 3 | 1K | 0.01% | 6 | | Jan 2026 | 1M | 11.1% | 5 | 1.6K | 0.02% | 6 | | Feb 2026 | 1M | 12.1% | 5 | 1K | 0.01% | 6 | | Mar 2026 | 1.2M | 11.5% | 5 | 1.3K | 0.01% | 6 | | Apr 2026 | 1.2M | 12.8% | 5 | 1K | 0.01% | 6 | | May 2026 | 1.2M | 12.8% | 5 | 1.3K | 0.01% | 7 | | Jun 2026 | 1.2M | 12.4% | 5 | 1.3K | 0.01% | 6 | | Jul 2026 | 1.5M | 14.2% | 5 | 1.3K | 0.01% | 6 | | Aug 2026 | 1.5M | 14.8% | 5 | 1.3K | 0.01% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enterprise Rent-A-Car**: Measured on the search term “enterprise car rental”. - **Thrifty**: Measured on the search term “thrifty nz”. - [Enterprise Rent-A-Car profile](/demand/global-en/brands/enterprise-rent-a-car) - [Thrifty profile](/demand/global-en/brands/thrifty) - [All car rental brands worldwide](/demand/global-en/categories/car-rental-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Enterprise Rent-A-Car or Thrifty? In August 2026, Enterprise Rent-A-Car had more branded searches than Thrifty among car rental brands worldwide. Enterprise Rent-A-Car was estimated to have 1.5M branded searches compared to Thrifty’s 1.3K, and held a 14.8% Share of Search versus Thrifty’s 0.01%. ## Cite this page Brandwave. "Enterprise Rent-A-Car vs Thrifty: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/enterprise-rent-a-car-vs-thrifty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/enterprise-rent-a-car-vs-thrifty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.