--- title: "Ensure vs Quest Nutrition: Which is more popular?" description: "Is Ensure or Quest Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/ensure-vs-quest-nutrition" publisher: "Brandwave" --- # Ensure vs Quest Nutrition: Which is more popular? Is Ensure or Quest Nutrition more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein shake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ensure and Quest Nutrition - **Competitive set**: Protein shake brands - **Market**: Global - **Month measured**: Oct 2026 - **Ensure Share of Search**: 9.1% - **Quest Nutrition Share of Search**: 3.4% ## Is Ensure or Quest Nutrition more popular in search? - In October 2026, Ensure had more branded searches than Quest Nutrition among protein shake brands worldwide. Ensure had about 80,700 branded searches, while Quest Nutrition had 30,300. Ensure made up 9.1% of all protein shake brand searches we track, and Quest Nutrition accounted for 3.4%. - Ensure was ahead of Quest Nutrition in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Ensure’s share of searches among protein shake brands worldwide moved from 7.5% to 9.1%, and its estimated monthly branded searches moved from 42.4K to 80.7K. - Across the 12 months ending October 2026, Quest Nutrition’s share of searches among protein shake brands worldwide moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 24.7K to 30.3K. ## Top protein shake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Quest Nutrition was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ensure did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fairlife | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | OWYN | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Quest Nutrition | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Koia | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Muscle Milk | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Ensure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Oikos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Orgain | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slate Milk | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein shake brands - Asked ChatGPT "Which protein shake should I buy?": 1. Fairlife, 2. Premier Protein, 3. OWYN - Asked ChatGPT "What are the best ready-to-drink protein shakes?": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia, 5. Muscle Milk - Asked ChatGPT "What's the best protein shake for weight loss?": 1. Fairlife, 2. Quest Nutrition, 3. OWYN - Searched Google, AI Overview "protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN, 4. Koia - Searched Google, AI Overview "best protein shake": 1. Fairlife, 2. Premier Protein, 3. OWYN Not named in any answer: Ensure, Oikos, Orgain and Slate Milk. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for protein shake brands worldwide in October 2026? - In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches. - In October 2026, Quest Nutrition gained share of searches among protein shake brands worldwide, from 2.8% to 3.4%. ## How has branded search for Ensure and Quest Nutrition changed worldwide over the last 12 months? | Month | Ensure estimated searches | Ensure Share of Search | Ensure rank | Quest Nutrition estimated searches | Quest Nutrition Share of Search | Quest Nutrition rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 42.4K | 7.5% | 4 | 24.7K | 4.4% | 7 | | Dec 2025 | 42.4K | 7.6% | 3 | 20.2K | 3.6% | 8 | | Jan 2026 | 60.7K | 6.7% | 5 | 34.3K | 3.8% | 8 | | Feb 2026 | 60.7K | 7.6% | 4 | 28K | 3.5% | 8 | | Mar 2026 | 60.7K | 6.6% | 5 | 28K | 3.1% | 8 | | Apr 2026 | 58.5K | 7.7% | 5 | 28K | 3.7% | 8 | | May 2026 | 57K | 6.8% | 5 | 28K | 3.3% | 8 | | Jun 2026 | 68.2K | 7.1% | 4 | 26.2K | 2.7% | 8 | | Jul 2026 | 79.2K | 8.4% | 4 | 28K | 3% | 8 | | Aug 2026 | 68.2K | 7.3% | 4 | 26.2K | 2.8% | 8 | | Sep 2026 | 68.2K | 8.4% | 4 | 22.9K | 2.8% | 8 | | Oct 2026 | 80.7K | 9.1% | 3 | 30.3K | 3.4% | 8 | ## How are Ensure’s and Quest Nutrition’s branded searches counted? Brandwave collects information about searches that people make online using Ensure’s and Quest Nutrition’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ensure**: Measured on the search terms “ensure max protein”, “ensure protein shake” and “ensure shake”, summed into one figure. - **Quest Nutrition**: Measured on the search terms “quest nutrition” and “quest protein shake”, summed into one figure. - [Ensure profile](/demand/global-en/brands/ensure) - [Quest Nutrition profile](/demand/global-en/brands/quest-nutrition) - [All protein shake brands worldwide](/demand/global-en/categories/protein-shake-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ensure or Quest Nutrition more popular in search? In October 2026, Ensure had more branded searches than Quest Nutrition among protein shake brands worldwide. Ensure had about 80,700 branded searches, while Quest Nutrition had 30,300. Ensure made up 9.1% of all protein shake brand searches we track, and Quest Nutrition accounted for 3.4%. ## Cite this page Brandwave. "Ensure vs Quest Nutrition: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/ensure-vs-quest-nutrition This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/ensure-vs-quest-nutrition. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.