--- title: "Engine vs Serko: Which is searched more?" description: "Is Engine or Serko more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business travel management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/engine-travel-vs-serko" publisher: "Brandwave" --- # Engine vs Serko: Which is searched more? Is Engine or Serko more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business travel management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Engine and Serko - **Competitive set**: Business travel management platforms - **Market**: Global - **Month measured**: Sep 2026 - **Engine Share of Search**: 2.1% - **Serko Share of Search**: 2.1% ## Is Engine or Serko more popular in search? - In September 2026, Engine and Serko were level in searches among business travel management platforms worldwide, with an estimated 18.1K versus 18.2K branded searches, at 2.1% of the total each. - The lead changed hands 5 times in the 12 months ending September 2026: Serko took it in November 2025, Engine took it in January 2026, Serko took it in May 2026, Engine took it in June 2026, Serko took it in July 2026. - Across the 12 months ending September 2026, Engine’s share of searches among business travel management platforms worldwide moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 22.2K to 18.1K. - Across the 12 months ending September 2026, Serko’s share of searches among business travel management platforms worldwide moved from 1.6% to 2.1%, and its estimated monthly branded searches moved from 15K to 18.2K. ## Top business travel management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Engine was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Serko did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Navan | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Perk | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SAP Concur | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Engine | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Egencia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Serko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business travel management platforms - Asked ChatGPT "Which business travel platform should I use?": 1. Navan, 2. Perk, 3. SAP Concur - Asked ChatGPT "What are the best business travel platforms?": 1. Navan, 2. Perk, 3. SAP Concur, 4. Engine - Asked ChatGPT "What's the best business travel platform for a travelling sales team?": 1. Perk, 2. Navan, 3. SAP Concur - Searched Google, AI Overview "business travel platform": 1. Navan, 2. Perk, 3. Engine, 4. SAP Concur - Searched Google, AI Overview "corporate travel management": 1. Navan, 2. Perk Not named in any answer: Egencia and Serko. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business travel management platforms worldwide in September 2026? - Estimated monthly branded searches for Serko worldwide rose 21.2% over 12 measured months, from 15K to 18.2K in September 2026. - Estimated monthly branded searches for Engine worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Month by month | Month | Engine estimated searches | Engine Share of Search | Engine rank | Serko estimated searches | Serko Share of Search | Serko rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.4% | 5 | 15K | 1.6% | 6 | | Nov 2025 | 18.1K | 2.6% | 6 | 18.3K | 2.6% | 5 | | Dec 2025 | 14.8K | 2.6% | 6 | 14.9K | 2.6% | 5 | | Jan 2026 | 22.2K | 2.9% | 5 | 14.9K | 2% | 6 | | Feb 2026 | 22.2K | 3.2% | 5 | 14.9K | 2.2% | 6 | | Mar 2026 | 22.2K | 2.7% | 5 | 15K | 1.8% | 6 | | Apr 2026 | 18.1K | 2.2% | 5 | 14.9K | 1.8% | 6 | | May 2026 | 18.1K | 2.5% | 6 | 18.2K | 2.5% | 5 | | Jun 2026 | 18.1K | 2.4% | 5 | 15K | 2% | 6 | | Jul 2026 | 18.1K | 2.6% | 6 | 18.2K | 2.6% | 5 | | Aug 2026 | 18.1K | 2.4% | 6 | 18.2K | 2.4% | 5 | | Sep 2026 | 18.1K | 2.1% | 6 | 18.2K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Engine’s and Serko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Engine**: Measured on the search term “hotel engine”. - **Serko**: Measured on the search terms “serko”, “serko zeno”, “zeno by serko” and “zeno serko”, summed into one figure. - [Engine profile](/demand/global-en/brands/engine-travel) - [Serko profile](/demand/global-en/brands/serko) - [All business travel management platforms worldwide](/demand/global-en/categories/business-travel-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Engine or Serko more popular in search? In September 2026, Engine and Serko were level in searches among business travel management platforms worldwide, with an estimated 18.1K versus 18.2K branded searches, at 2.1% of the total each. ## Cite this page Brandwave. "Engine vs Serko: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/engine-travel-vs-serko This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/engine-travel-vs-serko. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.