--- title: "Engel vs RTIC: Which is searched more?" description: "Is Engel or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/engel-vs-rtic" publisher: "Brandwave" --- # Engel vs RTIC: Which is searched more? Is Engel or RTIC more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cooler box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Engel and RTIC - **Competitive set**: Cooler box brands - **Market**: Global - **Month measured**: Sep 2026 - **Engel Share of Search**: 9.3% - **RTIC Share of Search**: 13.7% ## Is Engel or RTIC more popular in search? - In September 2026, RTIC had more branded searches than Engel among cooler box brands worldwide. RTIC had about 220,000 branded searches, while Engel had 150,000. RTIC made up 13.7% of all cooler box brand searches we track, and Engel accounted for 9.3%. - The lead changed hands 2 times in the 12 months ending September 2026: Engel took it in January 2026, RTIC took it in February 2026. - Across the 12 months ending September 2026, Engel’s share of searches among cooler box brands worldwide moved from 10.8% to 9.3%, and its estimated monthly branded searches moved from 166K to 150K. - Across the 12 months ending September 2026, RTIC’s share of searches among cooler box brands worldwide moved from 13% to 13.7%, and its estimated monthly branded searches moved from 201K to 220K. ## Top cooler box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RTIC appeared in all five answers. Engel was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. RTIC was listed before Engel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RTIC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Coleman | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | YETI | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Igloo | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Engel | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Pelican | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Esky | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dometic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Icey-Tek | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cooler box brands - Asked ChatGPT "Which cooler box brand should I buy?": 1. RTIC, 2. Coleman, 3. YETI, 4. Igloo - Asked ChatGPT "What are the best cooler box brands?": 1. YETI, 2. RTIC, 3. Coleman, 4. Igloo, 5. Pelican, 6. Engel - Asked ChatGPT "What's the best cooler box brand for camping and travel?": 1. YETI, 2. Coleman, 3. RTIC, 4. Engel, 5. Igloo - Searched Google, AI Overview "best cooler box": 1. RTIC, 2. Coleman, 3. Engel, 4. Igloo - Searched Google, AI Overview "insulated cooler box": 1. Igloo, 2. Coleman, 3. RTIC Not named in any answer: Esky, Dometic and Icey-Tek. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cooler box brands worldwide in September 2026? - In September 2026, Engel overtook Igloo to rank 5th among cooler box brands worldwide, with 9.3% of the searches. - In September 2026, RTIC lost share of searches among cooler box brands worldwide, from 14.6% to 13.7%. ## Month by month | Month | Engel estimated searches | Engel Share of Search | Engel rank | RTIC estimated searches | RTIC Share of Search | RTIC rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 166K | 10.8% | 5 | 201K | 13% | 4 | | Nov 2025 | 202K | 12.1% | 5 | 275K | 16.4% | 3 | | Dec 2025 | 243K | 13.7% | 5 | 275K | 15.6% | 3 | | Jan 2026 | 202K | 13.2% | 4 | 148K | 9.7% | 5 | | Feb 2026 | 141K | 9.9% | 5 | 148K | 10.4% | 4 | | Mar 2026 | 145K | 8.5% | 5 | 201K | 11.8% | 4 | | Apr 2026 | 142K | 8.3% | 6 | 226K | 13.1% | 4 | | May 2026 | 147K | 7.3% | 6 | 336K | 16.6% | 3 | | Jun 2026 | 153K | 6.9% | 6 | 411K | 18.6% | 3 | | Jul 2026 | 141K | 6.2% | 7 | 366K | 16.2% | 3 | | Aug 2026 | 153K | 7.5% | 6 | 300K | 14.6% | 3 | | Sep 2026 | 150K | 9.3% | 5 | 220K | 13.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Engel’s and RTIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Engel**: Measured on the search terms “engel”, “engel cooler”, “engel esky” and “engel fridge”, summed into one figure. - **RTIC**: Measured on the search terms “rtic” and “rtic cooler”, summed into one figure. - [Engel profile](/demand/global-en/brands/engel) - [RTIC profile](/demand/global-en/brands/rtic) - [All cooler box brands worldwide](/demand/global-en/categories/cooler-box-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Engel or RTIC more popular in search? In September 2026, RTIC had more branded searches than Engel among cooler box brands worldwide. RTIC had about 220,000 branded searches, while Engel had 150,000. RTIC made up 13.7% of all cooler box brand searches we track, and Engel accounted for 9.3%. ## Cite this page Brandwave. "Engel vs RTIC: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/engel-vs-rtic This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/engel-vs-rtic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.