---
title: "Engel vs Igloo: Which is searched more?"
description: "Which is more popular in search, Engel or Igloo? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/engel-vs-igloo"
publisher: "Brandwave"
---

# Engel vs Igloo: Which is searched more?

Which is more popular in search, Engel or Igloo? Compare estimated monthly branded-search demand and Share of Search inside the Chilly bin and cooler brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Engel and Igloo
- **Competitive set**: Chilly bin and cooler brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Engel Share of Search**: 18.6%
- **Igloo Share of Search**: 19.9%

## Which is more popular in search, Engel or Igloo?

- In September 2026, Igloo had more branded searches than Engel among chilly bin and cooler brands worldwide. Igloo was estimated to have 147K branded searches compared to Engel’s 138K, and held a 19.9% Share of Search versus Engel’s 18.6%.
- The lead changed hands once in the 12 months ending September 2026: Igloo took it in April 2026.
- Across the 12 months ending September 2026, Engel’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 21.8% to 18.6%, and its estimated monthly branded searches moved from 154K to 138K.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands worldwide moved from 14% to 19.9%, and its estimated monthly branded searches moved from 98.7K to 147K.

## How did search popularity change for chilly bin and cooler brands worldwide in September 2026?

- In September 2026, Engel gained estimated Share of Search among chilly bin and cooler brands worldwide, from 16.3% to 18.6%.
- In September 2026, Igloo lost estimated Share of Search among chilly bin and cooler brands worldwide, from 20.8% to 19.9%.

## Month by month

| Month | Engel estimated searches | Engel Share of Search | Engel rank | Igloo estimated searches | Igloo Share of Search | Igloo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 154K | 21.8% | 2 | 98.7K | 14% | 3 |
| Nov 2025 | 184K | 25.5% | 2 | 80.7K | 11.2% | 3 |
| Dec 2025 | 225K | 29.4% | 2 | 81.6K | 10.7% | 3 |
| Jan 2026 | 184K | 22.8% | 2 | 66.7K | 8.3% | 3 |
| Feb 2026 | 129K | 17.1% | 2 | 66.9K | 8.9% | 3 |
| Mar 2026 | 133K | 16.4% | 2 | 122K | 15.1% | 3 |
| Apr 2026 | 133K | 16.6% | 3 | 212K | 26.5% | 2 |
| May 2026 | 137K | 17% | 3 | 218K | 26.9% | 2 |
| Jun 2026 | 143K | 17.5% | 3 | 222K | 27% | 2 |
| Jul 2026 | 131K | 14.4% | 3 | 224K | 24.6% | 2 |
| Aug 2026 | 144K | 16.3% | 3 | 184K | 20.8% | 2 |
| Sep 2026 | 138K | 18.6% | 3 | 147K | 19.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Engel’s and Igloo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Engel**: Measured on the search terms “engel”, “engel cooler” and “engel esky”, summed into one figure.
- **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure.

- [Engel profile](/demand/global-en/brands/engel)
- [Igloo profile](/demand/global-en/brands/igloo)
- [All chilly bin and cooler brands worldwide](/demand/global-en/categories/chilly-bin-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Engel or Igloo?

In September 2026, Igloo had more branded searches than Engel among chilly bin and cooler brands worldwide. Igloo was estimated to have 147K branded searches compared to Engel’s 138K, and held a 19.9% Share of Search versus Engel’s 18.6%.

## Cite this page

Brandwave. "Engel vs Igloo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/engel-vs-igloo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/engel-vs-igloo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.