--- title: "Enell vs Under Armour: Which is searched more?" description: "Is Enell or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/enell-vs-under-armour" publisher: "Brandwave" --- # Enell vs Under Armour: Which is searched more? Is Enell or Under Armour more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Enell and Under Armour - **Competitive set**: Sports bra brands - **Market**: Global - **Month measured**: Sep 2026 - **Enell Share of Search**: <0.01% - **Under Armour Share of Search**: 5.5% ## Is Enell or Under Armour more popular in search? - In September 2026, Under Armour had more branded searches than Enell among sports bra brands worldwide. Under Armour had about 3.4 million branded searches, while Enell had 1,590. Under Armour made up 5.5% of all sports bra brand searches we track, and Enell accounted for <0.01%. - Under Armour was ahead of Enell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Enell’s share of searches among sports bra brands worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Under Armour’s share of searches among sports bra brands worldwide moved from 6.2% to 5.5%, and its estimated monthly branded searches moved from 4.1M to 3.4M. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Enell was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Under Armour was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Enell was listed before Under Armour in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Nike | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Brooks | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Enell | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Under Armour | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Adidas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy?": 1. Brooks, 2. Lululemon, 3. Nike - Asked ChatGPT "What are the best sports bra brands?": 1. Nike, 2. Lululemon, 3. Enell - Asked ChatGPT "What's the best sports bra brand for high impact support?": 1. Brooks, 2. Enell - Searched Google, AI Overview "best sports bra": 1. Nike, 2. Lululemon, 3. Under Armour - Searched Google, AI Overview "high impact sports bra": 1. Lululemon Not named in any answer: Adidas and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for sports bra brands worldwide in September 2026? - Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026. ## Month by month | Month | Enell estimated searches | Enell Share of Search | Enell rank | Under Armour estimated searches | Under Armour Share of Search | Under Armour rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | <0.01% | 7 | 4.1M | 6.2% | 4 | | Nov 2025 | 1.9K | <0.01% | 7 | 5M | 5.3% | 4 | | Dec 2025 | 1.6K | <0.01% | 7 | 5M | 6% | 4 | | Jan 2026 | 2K | <0.01% | 7 | 4.1M | 5.9% | 4 | | Feb 2026 | 1.6K | <0.01% | 7 | 3.4M | 5.5% | 4 | | Mar 2026 | 2.3K | <0.01% | 7 | 4.1M | 5.6% | 4 | | Apr 2026 | 2K | <0.01% | 7 | 3.4M | 5.4% | 4 | | May 2026 | 2K | <0.01% | 7 | 3.4M | 5.1% | 4 | | Jun 2026 | 1.7K | <0.01% | 7 | 3.4M | 5.2% | 4 | | Jul 2026 | 2K | <0.01% | 7 | 3.4M | 5.1% | 4 | | Aug 2026 | 1.9K | <0.01% | 7 | 3.4M | 5.1% | 4 | | Sep 2026 | 1.6K | <0.01% | 7 | 3.4M | 5.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Enell’s and Under Armour’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Enell**: Measured on the search terms “enell” and “enell bra”, summed into one figure. - **Under Armour**: Measured on the search term “under armour”. - [Enell profile](/demand/global-en/brands/enell) - [Under Armour profile](/demand/global-en/brands/under-armour) - [All sports bra brands worldwide](/demand/global-en/categories/sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Enell or Under Armour more popular in search? In September 2026, Under Armour had more branded searches than Enell among sports bra brands worldwide. Under Armour had about 3.4 million branded searches, while Enell had 1,590. Under Armour made up 5.5% of all sports bra brand searches we track, and Enell accounted for <0.01%. ## Cite this page Brandwave. "Enell vs Under Armour: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/enell-vs-under-armour This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/enell-vs-under-armour. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.