---
title: "EncorEstate vs Vanilla: Which is searched more?"
description: "Which is more popular in search, EncorEstate or Vanilla? Compare estimated monthly branded-search demand and Share of Search inside the Estate planning software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/encorestate-vs-vanilla"
publisher: "Brandwave"
---

# EncorEstate vs Vanilla: Which is searched more?

Which is more popular in search, EncorEstate or Vanilla? Compare estimated monthly branded-search demand and Share of Search inside the Estate planning software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EncorEstate and Vanilla
- **Competitive set**: Estate planning software
- **Market**: Global
- **Month measured**: Aug 2026
- **EncorEstate Share of Search**: 0.17%
- **Vanilla Share of Search**: 1.3%

## Which is more popular in search, EncorEstate or Vanilla?

- In August 2026, Vanilla had more branded searches than EncorEstate among estate planning software worldwide. Vanilla was estimated to have 880 branded searches compared to EncorEstate’s 110, and held a 1.3% Share of Search versus EncorEstate’s 0.17%.
- Vanilla was ahead of EncorEstate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EncorEstate’s estimated Share of Search among estate planning software worldwide moved from 0.12% to 0.17%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 11 months ending August 2026, Vanilla’s estimated Share of Search among estate planning software worldwide moved from 0.22% to 1.3%, and its estimated monthly branded searches moved from 170 to 880.

## How did search popularity change for estate planning software worldwide in August 2026?

- In August 2026, Vanilla lost estimated Share of Search among estate planning software worldwide, from 2% to 1.3%.
- Estimated monthly branded searches for EncorEstate worldwide rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

## Month by month

| Month | EncorEstate estimated searches | EncorEstate Share of Search | EncorEstate rank | Vanilla estimated searches | Vanilla Share of Search | Vanilla rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90 | 0.12% | 5 | 170 | 0.22% | 4 |
| Nov 2025 | 50 | 0.08% | 5 | 170 | 0.27% | 4 |
| Dec 2025 | 90 | 0.14% | 5 | 210 | 0.33% | 4 |
| Jan 2026 | 110 | 0.12% | 5 | 390 | 0.41% | 4 |
| Feb 2026 | 90 | 0.14% | 5 | 260 | 0.41% | 4 |
| Mar 2026 | 110 | 0.14% | 5 | 390 | 0.5% | 4 |
| Apr 2026 | 70 | 0.09% | 5 | 320 | 0.41% | 4 |
| May 2026 | 90 | 0.14% | 5 | 590 | 0.91% | 4 |
| Jun 2026 | 90 | 0.14% | 5 | 1K | 1.5% | 4 |
| Jul 2026 | 110 | 0.17% | 5 | 1.3K | 2% | 3 |
| Aug 2026 | 110 | 0.17% | 5 | 880 | 1.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using EncorEstate’s and Vanilla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EncorEstate**: Measured on the search term “encorestate”.
- **Vanilla**: Measured on the search term “vanilla estate”.

- [EncorEstate profile](/demand/global-en/brands/encorestate)
- [Vanilla profile](/demand/global-en/brands/vanilla)
- [All estate planning software worldwide](/demand/global-en/categories/estate-planning-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EncorEstate or Vanilla?

In August 2026, Vanilla had more branded searches than EncorEstate among estate planning software worldwide. Vanilla was estimated to have 880 branded searches compared to EncorEstate’s 110, and held a 1.3% Share of Search versus EncorEstate’s 0.17%.

## Cite this page

Brandwave. "EncorEstate vs Vanilla: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/encorestate-vs-vanilla

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/encorestate-vs-vanilla. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.