--- title: "Encord vs SuperAnnotate: Which is searched more?" description: "Is Encord or SuperAnnotate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/encord-vs-superannotate" publisher: "Brandwave" --- # Encord vs SuperAnnotate: Which is searched more? Is Encord or SuperAnnotate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Encord and SuperAnnotate - **Competitive set**: Data labelling platforms - **Market**: Global - **Month measured**: Sep 2026 - **Encord Share of Search**: 1.3% - **SuperAnnotate Share of Search**: 1% ## Is Encord or SuperAnnotate more popular in search? - In September 2026, Encord had more branded searches than SuperAnnotate among data labelling platforms worldwide. Encord had about 18,100 branded searches, while SuperAnnotate had 14,800. Encord made up 1.3% of all data labelling platform searches we track, and SuperAnnotate accounted for 1%. - The lead changed hands once in the 12 months ending September 2026: Encord took it in September 2026. - Across the 12 months ending September 2026, Encord’s share of searches among data labelling platforms worldwide moved from 0.59% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 18.1K. - Across the 12 months ending September 2026, SuperAnnotate’s share of searches among data labelling platforms worldwide moved from 0.59% to 1%, and its estimated monthly branded searches moved from 9.9K to 14.8K. ## Top data labelling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Encord was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SuperAnnotate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Encord was listed before SuperAnnotate in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Label Studio | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Labelbox | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | CVAT | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SuperAnnotate | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Encord | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Roboflow | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Scale AI | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Appen | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Snorkel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about data labelling platforms - Asked ChatGPT "Which data labelling platform should I use?": 1. Label Studio, 2. CVAT, 3. Labelbox, 4. Roboflow - Asked ChatGPT "What are the best data labelling platforms?": 1. Labelbox, 2. Encord, 3. SuperAnnotate, 4. Scale AI, 5. Label Studio, 6. CVAT, 7. Roboflow - Asked ChatGPT "What's the best data labelling platform for training data?": 1. Label Studio, 2. Labelbox, 3. Scale AI, 4. Encord, 5. CVAT - Searched Google, AI Overview "data labelling platforms": 1. Label Studio, 2. CVAT, 3. Labelbox, 4. Roboflow, 5. Appen - Searched Google, AI Overview "data annotation tools": 1. Label Studio, 2. CVAT, 3. SuperAnnotate, 4. Roboflow, 5. Labelbox Not named in any answer: Snorkel. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for data labelling platforms worldwide in September 2026? - In September 2026, Encord rose from 9th to 8th among data labelling platforms worldwide. - In September 2026, SuperAnnotate fell from 8th to 9th among data labelling platforms worldwide. ## Month by month | Month | Encord estimated searches | Encord Share of Search | Encord rank | SuperAnnotate estimated searches | SuperAnnotate Share of Search | SuperAnnotate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.59% | 8 | 9.9K | 0.59% | 9 | | Nov 2025 | 8.1K | 0.49% | 9 | 12.1K | 0.73% | 8 | | Dec 2025 | 6.6K | 0.47% | 9 | 12.1K | 0.85% | 7 | | Jan 2026 | 8.1K | 0.49% | 9 | 14.8K | 0.9% | 8 | | Feb 2026 | 9.9K | 0.7% | 9 | 14.8K | 1.1% | 8 | | Mar 2026 | 12.1K | 0.72% | 9 | 18.1K | 1.1% | 8 | | Apr 2026 | 9.9K | 0.58% | 9 | 22.2K | 1.3% | 7 | | May 2026 | 9.9K | 0.59% | 9 | 18.1K | 1.1% | 8 | | Jun 2026 | 12.1K | 0.84% | 9 | 18.1K | 1.3% | 8 | | Jul 2026 | 12.1K | 0.87% | 9 | 22.2K | 1.6% | 7 | | Aug 2026 | 12.1K | 0.88% | 9 | 18.1K | 1.3% | 8 | | Sep 2026 | 18.1K | 1.3% | 8 | 14.8K | 1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Encord’s and SuperAnnotate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Encord**: Measured on the search term “encord”. - **SuperAnnotate**: Measured on the search term “superannotate”. - [Encord profile](/demand/global-en/brands/encord) - [SuperAnnotate profile](/demand/global-en/brands/superannotate) - [All data labelling platforms worldwide](/demand/global-en/categories/data-labelling-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Encord or SuperAnnotate more popular in search? In September 2026, Encord had more branded searches than SuperAnnotate among data labelling platforms worldwide. Encord had about 18,100 branded searches, while SuperAnnotate had 14,800. Encord made up 1.3% of all data labelling platform searches we track, and SuperAnnotate accounted for 1%. ## Cite this page Brandwave. "Encord vs SuperAnnotate: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/encord-vs-superannotate This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/encord-vs-superannotate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.