---
title: "Encord vs Scale AI: Which is searched more?"
description: "Is Encord or Scale AI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/encord-vs-scale-ai"
publisher: "Brandwave"
---

# Encord vs Scale AI: Which is searched more?

Is Encord or Scale AI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Data labelling platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Encord and Scale AI
- **Competitive set**: Data labelling platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Encord Share of Search**: 1.3%
- **Scale AI Share of Search**: 9.6%

## Is Encord or Scale AI more popular in search?

- In September 2026, Scale AI had more branded searches than Encord among data labelling platforms worldwide. Scale AI had about 135,000 branded searches, while Encord had 18,100. Scale AI made up 9.6% of all data labelling platform searches we track, and Encord accounted for 1.3%.
- Scale AI was ahead of Encord in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Encord’s share of searches among data labelling platforms worldwide moved from 0.59% to 1.3%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
- Across the 12 months ending September 2026, Scale AI’s share of searches among data labelling platforms worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for data labelling platforms worldwide in September 2026?

- In September 2026, Scale AI gained share of searches among data labelling platforms worldwide, from 8% to 9.6%.
- In September 2026, Encord rose from 9th to 8th among data labelling platforms worldwide.

## Month by month

| Month | Encord estimated searches | Encord Share of Search | Encord rank | Scale AI estimated searches | Scale AI Share of Search | Scale AI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.59% | 8 | 165K | 9.8% | 3 |
| Nov 2025 | 8.1K | 0.49% | 9 | 135K | 8.2% | 3 |
| Dec 2025 | 6.6K | 0.47% | 9 | 135K | 9.5% | 3 |
| Jan 2026 | 8.1K | 0.49% | 9 | 135K | 8.2% | 3 |
| Feb 2026 | 9.9K | 0.7% | 9 | 110K | 7.8% | 3 |
| Mar 2026 | 12.1K | 0.72% | 9 | 135K | 8.1% | 3 |
| Apr 2026 | 9.9K | 0.58% | 9 | 135K | 7.9% | 3 |
| May 2026 | 9.9K | 0.59% | 9 | 165K | 9.8% | 3 |
| Jun 2026 | 12.1K | 0.84% | 9 | 135K | 9.4% | 3 |
| Jul 2026 | 12.1K | 0.87% | 9 | 110K | 7.9% | 3 |
| Aug 2026 | 12.1K | 0.88% | 9 | 110K | 8% | 3 |
| Sep 2026 | 18.1K | 1.3% | 8 | 135K | 9.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Encord’s and Scale AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Encord**: Measured on the search term “encord”.
- **Scale AI**: Measured on the search term “scale ai”.

- [Encord profile](/demand/global-en/brands/encord)
- [Scale AI profile](/demand/global-en/brands/scale-ai)
- [All data labelling platforms worldwide](/demand/global-en/categories/data-labelling-platforms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Encord or Scale AI more popular in search?

In September 2026, Scale AI had more branded searches than Encord among data labelling platforms worldwide. Scale AI had about 135,000 branded searches, while Encord had 18,100. Scale AI made up 9.6% of all data labelling platform searches we track, and Encord accounted for 1.3%.

## Cite this page

Brandwave. "Encord vs Scale AI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/encord-vs-scale-ai

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/encord-vs-scale-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.