---
title: "Encha vs Matchaful: Which is searched more?"
description: "Is Encha or Matchaful more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/encha-vs-matchaful"
publisher: "Brandwave"
---

# Encha vs Matchaful: Which is searched more?

Is Encha or Matchaful more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Matcha brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Encha and Matchaful
- **Competitive set**: Matcha brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Encha Share of Search**: 0.76%
- **Matchaful Share of Search**: 23.7%

## Is Encha or Matchaful more popular in search?

- In September 2026, Matchaful had more branded searches than Encha among matcha brands worldwide. Matchaful had about 49,500 branded searches, while Encha had 1,600. Matchaful made up 23.7% of all matcha brand searches we track, and Encha accounted for 0.76%.
- Matchaful was ahead of Encha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Encha’s share of searches among matcha brands worldwide moved from 0.72% to 0.76%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Matchaful’s share of searches among matcha brands worldwide moved from 22.9% to 23.7%, and its estimated monthly branded searches moved from 60.5K to 49.5K.

## How did search popularity change for matcha brands worldwide in September 2026?

- In September 2026, Matchaful gained share of searches among matcha brands worldwide, from 21.1% to 23.7%.
- Estimated monthly branded searches for Encha worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Month by month

| Month | Encha estimated searches | Encha Share of Search | Encha rank | Matchaful estimated searches | Matchaful Share of Search | Matchaful rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.9K | 0.72% | 11 | 60.5K | 22.9% | 3 |
| Nov 2025 | 2.4K | 0.98% | 11 | 49.5K | 20.2% | 3 |
| Dec 2025 | 1.9K | 0.91% | 11 | 33.1K | 15.8% | 3 |
| Jan 2026 | 1.6K | 0.72% | 11 | 33.1K | 14.8% | 3 |
| Feb 2026 | 1.6K | 0.88% | 12 | 33.1K | 18.2% | 3 |
| Mar 2026 | 1.9K | 0.78% | 12 | 49.5K | 20.2% | 3 |
| Apr 2026 | 1.9K | 0.8% | 12 | 40.5K | 17% | 3 |
| May 2026 | 2.9K | 1.1% | 11 | 60.5K | 22.6% | 1 |
| Jun 2026 | 3.6K | 1.6% | 10 | 40.5K | 17.5% | 2 |
| Jul 2026 | 1.9K | 0.8% | 12 | 49.5K | 20.8% | 2 |
| Aug 2026 | 1.9K | 0.81% | 12 | 49.5K | 21.1% | 2 |
| Sep 2026 | 1.6K | 0.76% | 12 | 49.5K | 23.7% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Encha’s and Matchaful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Encha**: Measured on the search term “encha matcha”.
- **Matchaful**: Measured on the search term “matchaful”.

- [Encha profile](/demand/global-en/brands/encha)
- [Matchaful profile](/demand/global-en/brands/matchaful)
- [All matcha brands worldwide](/demand/global-en/categories/matcha-tea-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Encha or Matchaful more popular in search?

In September 2026, Matchaful had more branded searches than Encha among matcha brands worldwide. Matchaful had about 49,500 branded searches, while Encha had 1,600. Matchaful made up 23.7% of all matcha brand searches we track, and Encha accounted for 0.76%.

## Cite this page

Brandwave. "Encha vs Matchaful: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/encha-vs-matchaful

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/encha-vs-matchaful. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.