---
title: "EMU Australia vs UGG: Which is searched more?"
description: "Which is more popular in search, EMU Australia or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/emu-australia-vs-ugg"
publisher: "Brandwave"
---

# EMU Australia vs UGG: Which is searched more?

Which is more popular in search, EMU Australia or UGG? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: EMU Australia and UGG
- **Competitive set**: Sheepskin and ugg boot brands
- **Market**: Global
- **Month measured**: Sep 2026
- **EMU Australia Share of Search**: 0.53%
- **UGG Share of Search**: 97.9%

## Which is more popular in search, EMU Australia or UGG?

- In September 2026, UGG had more branded searches than EMU Australia among sheepskin and ugg boot brands worldwide. UGG was estimated to have 6.1M branded searches compared to EMU Australia’s 33.1K, and held a 97.9% Share of Search versus EMU Australia’s 0.53%.
- UGG was ahead of EMU Australia in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, EMU Australia’s estimated Share of Search among sheepskin and ugg boot brands worldwide moved from 0.65% to 0.53%, and its estimated monthly branded searches moved from 60.5K to 33.1K.
- Across the 12 months ending September 2026, UGG’s estimated Share of Search among sheepskin and ugg boot brands worldwide held steady at 97.9%, and its estimated monthly branded searches moved from 9.1M to 6.1M.

## How did search popularity change for sheepskin and ugg boot brands worldwide in September 2026?

- Estimated monthly branded searches for EMU Australia worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.
- Estimated monthly branded searches for UGG worldwide fell 33% over 12 measured months, from 9.1M to 6.1M in September 2026.

## Month by month

| Month | EMU Australia estimated searches | EMU Australia Share of Search | EMU Australia rank | UGG estimated searches | UGG Share of Search | UGG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 0.65% | 3 | 9.1M | 97.9% | 1 |
| Nov 2025 | 74K | 0.44% | 4 | 16.6M | 97.9% | 1 |
| Dec 2025 | 74K | 0.53% | 4 | 13.6M | 97.6% | 1 |
| Jan 2026 | 74K | 0.96% | 3 | 7.5M | 97.1% | 1 |
| Feb 2026 | 27.1K | 0.65% | 3 | 4.1M | 97.7% | 1 |
| Mar 2026 | 18.1K | 0.65% | 3 | 2.7M | 98.1% | 1 |
| Apr 2026 | 14.8K | 0.79% | 3 | 1.8M | 97.7% | 1 |
| May 2026 | 14.8K | 0.65% | 3 | 2.2M | 98.2% | 1 |
| Jun 2026 | 12.1K | 0.65% | 3 | 1.8M | 98.1% | 1 |
| Jul 2026 | 14.8K | 0.65% | 3 | 2.2M | 98.1% | 1 |
| Aug 2026 | 18.1K | 0.43% | 4 | 4.1M | 98.2% | 1 |
| Sep 2026 | 33.1K | 0.53% | 4 | 6.1M | 97.9% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using EMU Australia’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **EMU Australia**: Measured on the search term “emu australia”.
- **UGG**: Measured on the search term “ugg”.

- [EMU Australia profile](/demand/global-en/brands/emu-australia)
- [UGG profile](/demand/global-en/brands/ugg)
- [All sheepskin and ugg boot brands worldwide](/demand/global-en/categories/sheepskin-boot-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, EMU Australia or UGG?

In September 2026, UGG had more branded searches than EMU Australia among sheepskin and ugg boot brands worldwide. UGG was estimated to have 6.1M branded searches compared to EMU Australia’s 33.1K, and held a 97.9% Share of Search versus EMU Australia’s 0.53%.

## Cite this page

Brandwave. "EMU Australia vs UGG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/emu-australia-vs-ugg

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emu-australia-vs-ugg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.