--- title: "Emser Tile vs MSI Surfaces: Which is searched more?" description: "Is Emser Tile or MSI Surfaces more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tiles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/emser-tile-vs-msi-surfaces" publisher: "Brandwave" --- # Emser Tile vs MSI Surfaces: Which is searched more? Is Emser Tile or MSI Surfaces more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tiles set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emser Tile and MSI Surfaces - **Competitive set**: Tiles - **Market**: Global - **Month measured**: Sep 2026 - **Emser Tile Share of Search**: 9% - **MSI Surfaces Share of Search**: 4% ## Is Emser Tile or MSI Surfaces more popular in search? - In September 2026, Emser Tile had more branded searches than MSI Surfaces among tiles worldwide. Emser Tile had about 33,100 branded searches, while MSI Surfaces had 14,800. Emser Tile made up 9% of all tile searches we track, and MSI Surfaces accounted for 4%. - Emser Tile was ahead of MSI Surfaces in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Emser Tile’s share of searches among tiles worldwide moved from 9.8% to 9%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, MSI Surfaces’ share of searches among tiles worldwide moved from 4.4% to 4%, and its estimated monthly branded searches moved from 18.1K to 14.8K. ## Top tiles in ChatGPT and Google AI Overviews In three ChatGPT questions, MSI Surfaces appeared in all three answers. Emser Tile was mentioned in two out of three: in two of the three ChatGPT answers. MSI Surfaces was listed before Emser Tile in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Daltile | 1st | 3 of 3 | 3 of 3 | | Marazzi | 2nd | 3 of 3 | 3 of 3 | | MSI Surfaces | 3rd | 3 of 3 | 3 of 3 | | Porcelanosa | 4th | 3 of 3 | 3 of 3 | | Emser Tile | 5th | 2 of 3 | 2 of 3 | | Topps Tiles | Not ranked | 0 of 3 | 0 of 3 | | Johnson Tiles | Not ranked | 0 of 3 | 0 of 3 | | Fired Earth | Not ranked | 0 of 3 | 0 of 3 | | Original Style | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about tiles - Asked ChatGPT "Which tile brand should I buy?": 1. Daltile, 2. MSI Surfaces, 3. Marazzi, 4. Porcelanosa - Asked ChatGPT "What are the best tile brands?": 1. Daltile, 2. Marazzi, 3. Porcelanosa, 4. Emser Tile, 5. MSI Surfaces - Asked ChatGPT "What's the best tile brand for a home renovation?": 1. Daltile, 2. MSI Surfaces, 3. Marazzi, 4. Porcelanosa, 5. Emser Tile Not named in any answer: Topps Tiles, Johnson Tiles, Fired Earth and Original Style. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tiles worldwide in September 2026? - In September 2026, MSI Surfaces lost share of searches among tiles worldwide, from 4.9% to 4%. - Estimated monthly branded searches for Emser Tile worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | Emser Tile estimated searches | Emser Tile Share of Search | Emser Tile rank | MSI Surfaces estimated searches | MSI Surfaces Share of Search | MSI Surfaces rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 9.8% | 3 | 18.1K | 4.4% | 6 | | Nov 2025 | 33.1K | 8.3% | 4 | 14.8K | 3.7% | 6 | | Dec 2025 | 33.1K | 10.6% | 3 | 14.8K | 4.8% | 5 | | Jan 2026 | 33.1K | 8.3% | 3 | 18.1K | 4.5% | 6 | | Feb 2026 | 33.1K | 8.3% | 3 | 18.1K | 4.6% | 5 | | Mar 2026 | 40.5K | 9.9% | 3 | 22.2K | 5.4% | 5 | | Apr 2026 | 33.1K | 8.8% | 3 | 18.1K | 4.8% | 5 | | May 2026 | 33.1K | 8.8% | 3 | 18.1K | 4.8% | 5 | | Jun 2026 | 33.1K | 9.8% | 3 | 18.1K | 5.4% | 5 | | Jul 2026 | 33.1K | 9.9% | 3 | 18.1K | 5.4% | 5 | | Aug 2026 | 33.1K | 8.9% | 3 | 18.1K | 4.9% | 5 | | Sep 2026 | 33.1K | 9% | 3 | 14.8K | 4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Emser Tile’s and MSI Surfaces’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emser Tile**: Measured on the search term “emser tile”. - **MSI Surfaces**: Measured on the search term “msi surfaces”. - [Emser Tile profile](/demand/global-en/brands/emser-tile) - [MSI Surfaces profile](/demand/global-en/brands/msi-surfaces) - [All tiles worldwide](/demand/global-en/categories/tiles): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emser Tile or MSI Surfaces more popular in search? In September 2026, Emser Tile had more branded searches than MSI Surfaces among tiles worldwide. Emser Tile had about 33,100 branded searches, while MSI Surfaces had 14,800. Emser Tile made up 9% of all tile searches we track, and MSI Surfaces accounted for 4%. ## Cite this page Brandwave. "Emser Tile vs MSI Surfaces: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/emser-tile-vs-msi-surfaces This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emser-tile-vs-msi-surfaces. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.