--- title: "Empower vs Planful: Which is searched more?" description: "Is Empower or Planful more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Financial planning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/empower-personal-dashboard-vs-planful" publisher: "Brandwave" --- # Empower vs Planful: Which is searched more? Is Empower or Planful more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Financial planning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Empower and Planful - **Competitive set**: Financial planning platforms - **Market**: Global - **Month measured**: Sep 2026 - **Empower Share of Search**: 2.2% - **Planful Share of Search**: 2.4% ## Is Empower or Planful more popular in search? - In September 2026, Empower and Planful were level in searches among financial planning platforms worldwide, with an estimated 5.4K versus 5.8K branded searches, at 2.2% and 2.4% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Planful took it in November 2025, Empower took it in August 2026, Planful took it in September 2026. - Across the 12 months ending September 2026, Empower’s share of searches among financial planning platforms worldwide moved from 4.8% to 2.2%, and its estimated monthly branded searches moved from 12.1K to 5.4K. - Across the 12 months ending September 2026, Planful’s share of searches among financial planning platforms worldwide moved from 4.1% to 2.4%, and its estimated monthly branded searches moved from 10.4K to 5.8K. ## Top financial planning platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Planful was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Empower was listed before Planful in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monarch Money | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Boldin | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | ProjectionLab | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Anaplan | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Empower | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Datarails | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Planful | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Abacum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pigment | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about financial planning platforms - Asked ChatGPT "Which financial planning platform should I use?": 1. Boldin, 2. Monarch Money, 3. ProjectionLab, 4. Empower - Asked ChatGPT "What are the best financial planning platforms?": 1. Monarch Money, 2. ProjectionLab, 3. Empower - Asked ChatGPT "What's the best financial planning platform for budgeting and forecasting?": 1. Anaplan, 2. Datarails, 3. Planful - Searched Google, AI Overview "budget planning software": 1. Empower - Searched Google, AI Overview "finance planning tools": 1. Boldin, 2. ProjectionLab, 3. Monarch Money, 4. Empower Not named in any answer: Abacum and Pigment. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for financial planning platforms worldwide in September 2026? - In September 2026, Planful rose from 7th to 5th among financial planning platforms worldwide. - Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026. ## Month by month | Month | Empower estimated searches | Empower Share of Search | Empower rank | Planful estimated searches | Planful Share of Search | Planful rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.8% | 5 | 10.4K | 4.1% | 6 | | Nov 2025 | 8.1K | 3.8% | 6 | 8.5K | 4% | 5 | | Dec 2025 | 6.6K | 2.9% | 6 | 7K | 3.1% | 5 | | Jan 2026 | 8.1K | 2.9% | 6 | 8.7K | 3.1% | 5 | | Feb 2026 | 5.4K | 2.4% | 7 | 7.1K | 3.1% | 5 | | Mar 2026 | 5.4K | 2.3% | 6 | 8.7K | 3.7% | 5 | | Apr 2026 | 5.4K | 2.3% | 7 | 7K | 3% | 6 | | May 2026 | 5.4K | 2.4% | 7 | 5.8K | 2.6% | 6 | | Jun 2026 | 5.4K | 2.4% | 7 | 5.8K | 2.6% | 6 | | Jul 2026 | 5.4K | 2.1% | 7 | 5.8K | 2.2% | 6 | | Aug 2026 | 6.6K | 2.5% | 6 | 5.8K | 2.2% | 7 | | Sep 2026 | 5.4K | 2.2% | 6 | 5.8K | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Empower’s and Planful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Empower**: Measured on the search term “empower personal dashboard”. - **Planful**: Measured on the search terms “planful”, “planful financial planning”, “planful fp&a” and “planful software”, summed into one figure. - [Empower profile](/demand/global-en/brands/empower-personal-dashboard) - [Planful profile](/demand/global-en/brands/planful) - [All financial planning platforms worldwide](/demand/global-en/categories/financial-planning-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Empower or Planful more popular in search? In September 2026, Empower and Planful were level in searches among financial planning platforms worldwide, with an estimated 5.4K versus 5.8K branded searches, at 2.2% and 2.4% of the total. ## Cite this page Brandwave. "Empower vs Planful: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/empower-personal-dashboard-vs-planful This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/empower-personal-dashboard-vs-planful. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.