--- title: "Empower vs Monarch Money: Which is searched more?" description: "Is Empower or Monarch Money more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal budgeting apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/empower-personal-dashboard-vs-monarch-money" publisher: "Brandwave" --- # Empower vs Monarch Money: Which is searched more? Is Empower or Monarch Money more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal budgeting apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Empower and Monarch Money - **Competitive set**: Personal budgeting apps - **Market**: Global - **Month measured**: Sep 2026 - **Empower Share of Search**: 1.5% - **Monarch Money Share of Search**: 32.3% ## Is Empower or Monarch Money more popular in search? - In September 2026, Monarch Money had more branded searches than Empower among personal budgeting apps worldwide. Monarch Money had about 114,000 branded searches, while Empower had 5,400. Monarch Money made up 32.3% of all personal budgeting app searches we track, and Empower accounted for 1.5%. - Monarch Money was ahead of Empower in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Empower’s share of searches among personal budgeting apps worldwide moved from 2.7% to 1.5%, and its estimated monthly branded searches moved from 12.1K to 5.4K. - Across the 12 months ending September 2026, Monarch Money’s share of searches among personal budgeting apps worldwide moved from 24.8% to 32.3%, and its estimated monthly branded searches moved from 113K to 114K. ## Top personal budgeting apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Monarch Money appeared in all five answers. Empower was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Monarch Money was listed before Empower in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Monarch Money | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | YNAB | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Quicken Simplifi | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Empower | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Goodbudget | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | PocketGuard | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Copilot Money | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about personal budgeting apps - Asked ChatGPT "Which personal budgeting app should I use?": 1. YNAB, 2. Monarch Money, 3. Quicken Simplifi, 4. Goodbudget - Asked ChatGPT "What are the best personal budgeting apps?": 1. Monarch Money, 2. YNAB, 3. Quicken Simplifi, 4. Copilot Money, 5. Empower, 6. Goodbudget - Asked ChatGPT "What's the best personal budgeting app for tracking spending?": 1. Quicken Simplifi, 2. Monarch Money, 3. YNAB, 4. Empower, 5. Goodbudget - Searched Google, AI Overview "best budgeting app": 1. Monarch Money, 2. YNAB, 3. Quicken Simplifi, 4. Empower, 5. Goodbudget, 6. PocketGuard - Searched Google, AI Overview "budget app": 1. Monarch Money, 2. YNAB, 3. PocketGuard, 4. Empower Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for personal budgeting apps worldwide in September 2026? - In September 2026, Monarch Money lost share of searches among personal budgeting apps worldwide, from 33.5% to 32.3%. - Estimated monthly branded searches for Empower worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026. ## Month by month | Month | Empower estimated searches | Empower Share of Search | Empower rank | Monarch Money estimated searches | Monarch Money Share of Search | Monarch Money rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 2.7% | 7 | 113K | 24.8% | 2 | | Nov 2025 | 8.1K | 1.9% | 7 | 93.3K | 22.4% | 2 | | Dec 2025 | 6.6K | 1.4% | 7 | 113K | 23.6% | 2 | | Jan 2026 | 8.1K | 1.4% | 7 | 140K | 23.4% | 2 | | Feb 2026 | 5.4K | 1.3% | 7 | 94.6K | 23.1% | 2 | | Mar 2026 | 5.4K | 1.3% | 7 | 93.8K | 22.5% | 2 | | Apr 2026 | 5.4K | 1.3% | 7 | 94K | 22.4% | 2 | | May 2026 | 5.4K | 1.4% | 7 | 94.8K | 23.9% | 2 | | Jun 2026 | 5.4K | 1.4% | 7 | 93.9K | 24.7% | 2 | | Jul 2026 | 5.4K | 1.3% | 7 | 139K | 33.7% | 2 | | Aug 2026 | 6.6K | 1.6% | 7 | 139K | 33.5% | 2 | | Sep 2026 | 5.4K | 1.5% | 7 | 114K | 32.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Empower’s and Monarch Money’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Empower**: Measured on the search term “empower personal dashboard”. - **Monarch Money**: Measured on the search terms “monarch money”, “monarch money app” and “monarch money budget”, summed into one figure. - [Empower profile](/demand/global-en/brands/empower-personal-dashboard) - [Monarch Money profile](/demand/global-en/brands/monarch-money) - [All personal budgeting apps worldwide](/demand/global-en/categories/personal-budgeting-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Empower or Monarch Money more popular in search? In September 2026, Monarch Money had more branded searches than Empower among personal budgeting apps worldwide. Monarch Money had about 114,000 branded searches, while Empower had 5,400. Monarch Money made up 32.3% of all personal budgeting app searches we track, and Empower accounted for 1.5%. ## Cite this page Brandwave. "Empower vs Monarch Money: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/empower-personal-dashboard-vs-monarch-money This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/empower-personal-dashboard-vs-monarch-money. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.