---
title: "Employee Navigator vs Forma: Which is searched more?"
description: "Is Employee Navigator or Forma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flexible employee benefits platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/employee-navigator-vs-forma-benefits"
publisher: "Brandwave"
---

# Employee Navigator vs Forma: Which is searched more?

Is Employee Navigator or Forma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flexible employee benefits platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Employee Navigator and Forma
- **Competitive set**: Flexible employee benefits platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Employee Navigator Share of Search**: 15.2%
- **Forma Share of Search**: 0.14%

## Is Employee Navigator or Forma more popular in search?

- In September 2026, Employee Navigator had more branded searches than Forma among flexible employee benefits platforms worldwide. Employee Navigator had about 110,000 branded searches, while Forma had 980. Employee Navigator made up 15.2% of all flexible employee benefits platform searches we track, and Forma accounted for 0.14%.
- Employee Navigator was ahead of Forma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Employee Navigator’s share of searches among flexible employee benefits platforms worldwide moved from 17.7% to 15.2%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Forma’s share of searches among flexible employee benefits platforms worldwide moved from 0.17% to 0.14%, and its estimated monthly branded searches moved from 1.1K to 980.

## How did search popularity change for flexible employee benefits platforms worldwide in September 2026?

- In September 2026, Employee Navigator lost share of searches among flexible employee benefits platforms worldwide, from 17.7% to 15.2%.

## Month by month

| Month | Employee Navigator estimated searches | Employee Navigator Share of Search | Employee Navigator rank | Forma estimated searches | Forma Share of Search | Forma rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110K | 17.7% | 2 | 1.1K | 0.17% | 7 |
| Nov 2025 | 165K | 27.8% | 2 | 1.5K | 0.25% | 7 |
| Dec 2025 | 165K | 24.2% | 2 | 2K | 0.3% | 7 |
| Jan 2026 | 110K | 17.1% | 2 | 1.7K | 0.27% | 7 |
| Feb 2026 | 90.5K | 14.8% | 2 | 1.4K | 0.22% | 7 |
| Mar 2026 | 110K | 17.2% | 2 | 1.3K | 0.2% | 7 |
| Apr 2026 | 90.5K | 14.6% | 2 | 1.5K | 0.24% | 7 |
| May 2026 | 110K | 19.9% | 2 | 1.1K | 0.2% | 7 |
| Jun 2026 | 110K | 17.5% | 2 | 1.1K | 0.17% | 7 |
| Jul 2026 | 90.5K | 15% | 2 | 970 | 0.16% | 7 |
| Aug 2026 | 110K | 17.7% | 2 | 980 | 0.16% | 7 |
| Sep 2026 | 110K | 15.2% | 2 | 980 | 0.14% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Employee Navigator’s and Forma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Employee Navigator**: Measured on the search term “employee navigator”.
- **Forma**: Measured on the search terms “forma benefits”, “forma benefits platform”, “forma employee benefits”, “forma flexible benefits” and “joinforma”, summed into one figure.

- [Employee Navigator profile](/demand/global-en/brands/employee-navigator)
- [Forma profile](/demand/global-en/brands/forma-benefits)
- [All flexible employee benefits platforms worldwide](/demand/global-en/categories/flexible-employee-benefits-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Employee Navigator or Forma more popular in search?

In September 2026, Employee Navigator had more branded searches than Forma among flexible employee benefits platforms worldwide. Employee Navigator had about 110,000 branded searches, while Forma had 980. Employee Navigator made up 15.2% of all flexible employee benefits platform searches we track, and Forma accounted for 0.14%.

## Cite this page

Brandwave. "Employee Navigator vs Forma: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/employee-navigator-vs-forma-benefits

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/employee-navigator-vs-forma-benefits. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.