--- title: "Empire vs Kapro: Which is searched more?" description: "Is Empire or Kapro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spirit level brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/empire-level-vs-kapro" publisher: "Brandwave" --- # Empire vs Kapro: Which is searched more? Is Empire or Kapro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Spirit level brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Empire and Kapro - **Competitive set**: Spirit level brands - **Market**: Global - **Month measured**: Sep 2026 - **Empire Share of Search**: 2.1% - **Kapro Share of Search**: 2.1% ## Is Empire or Kapro more popular in search? - In September 2026, Empire and Kapro were level in searches among spirit level brands worldwide, with an estimated 4.4K branded searches each, at 2.1% of the total each. - Empire was ahead of Kapro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Empire’s share of searches among spirit level brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 4.4K. - Across the 12 months ending September 2026, Kapro’s share of searches among spirit level brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 4.4K. ## Top spirit level brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Empire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kapro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Empire and Kapro were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stabila | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Empire | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Kapro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Stanley | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Johnson Level | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about spirit level brands - Asked ChatGPT "Which spirit level brand should I buy?": 1. Stabila, 2. Empire, 3. Kapro, 4. Johnson Level - Asked ChatGPT "What are the best spirit level brands?": 1. Stabila, 2. Kapro, 3. Empire, 4. Stanley, 5. Johnson Level - Asked ChatGPT "What's the best spirit level brand for home improvement projects?": 1. Stabila, 2. Empire, 3. Stanley - Searched Google, AI Overview "best spirit level": 1. Stabila, 2. Kapro, 3. Empire - Searched Google, AI Overview "level for shelves": named none of the brands we track Not named in any answer: Bosch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for spirit level brands worldwide in September 2026? Neither Empire nor Kapro moved beyond provider rounding among spirit level brands in Sep 2026. ## Month by month | Month | Empire estimated searches | Empire Share of Search | Empire rank | Kapro estimated searches | Kapro Share of Search | Kapro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 1.8% | 4 | 4.4K | 1.8% | 5 | | Nov 2025 | 4.4K | 2% | 5 | 5.4K | 2.5% | 4 | | Dec 2025 | 3.6K | 1.6% | 5 | 4.4K | 2% | 4 | | Jan 2026 | 4.4K | 2% | 5 | 5.4K | 2.5% | 4 | | Feb 2026 | 3.6K | 2% | 5 | 4.4K | 2.4% | 4 | | Mar 2026 | 4.4K | 2% | 5 | 5.4K | 2.5% | 4 | | Apr 2026 | 4.4K | 2.1% | 4 | 4.4K | 2.1% | 5 | | May 2026 | 4.4K | 2% | 5 | 5.4K | 2.4% | 4 | | Jun 2026 | 4.4K | 2.1% | 4 | 4.4K | 2.1% | 5 | | Jul 2026 | 4.4K | 2.1% | 4 | 4.4K | 2.1% | 5 | | Aug 2026 | 4.4K | 1.8% | 4 | 4.4K | 1.8% | 5 | | Sep 2026 | 4.4K | 2.1% | 4 | 4.4K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Empire’s and Kapro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Empire**: Measured on the search term “empire level”. - **Kapro**: Measured on the search term “kapro”. - [Empire profile](/demand/global-en/brands/empire-level) - [Kapro profile](/demand/global-en/brands/kapro) - [All spirit level brands worldwide](/demand/global-en/categories/spirit-level-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Empire or Kapro more popular in search? In September 2026, Empire and Kapro were level in searches among spirit level brands worldwide, with an estimated 4.4K branded searches each, at 2.1% of the total each. ## Cite this page Brandwave. "Empire vs Kapro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/empire-level-vs-kapro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/empire-level-vs-kapro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.