---
title: "Emmi vs Starbucks: Which is more popular by branded search?"
description: "Which is more popular in search, Emmi or Starbucks? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/emmi-vs-starbucks"
publisher: "Brandwave"
---

# Emmi vs Starbucks: Which is more popular by branded search?

Which is more popular in search, Emmi or Starbucks? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Emmi and Starbucks
- **Competitive set**: Iced coffee brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Emmi Share of Search**: 0.19%
- **Starbucks Share of Search**: 93.3%

## Which is more popular in search, Emmi or Starbucks?

- In August 2026, Starbucks had more branded searches than Emmi among iced coffee brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Emmi’s 60.5K, and held a 93.3% Share of Search versus Emmi’s 0.19%.
- Starbucks was ahead of Emmi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emmi’s estimated Share of Search among iced coffee brands worldwide moved from 0.13% to 0.19%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide moved from 95.5% to 93.3%, and its estimated monthly branded searches moved from 45.5M to 30.4M.

## How did search popularity change for iced coffee brands worldwide in August 2026?

- Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026.

## Month by month

| Month | Emmi estimated searches | Emmi Share of Search | Emmi rank | Starbucks estimated searches | Starbucks Share of Search | Starbucks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 0.13% | 5 | 45.5M | 95.5% | 1 |
| Nov 2025 | 74K | 0.13% | 5 | 55.6M | 96.1% | 1 |
| Dec 2025 | 60.5K | 0.1% | 5 | 55.6M | 96.1% | 1 |
| Jan 2026 | 74K | 0.19% | 5 | 37.2M | 94.2% | 1 |
| Feb 2026 | 60.5K | 0.19% | 5 | 30.4M | 93.8% | 1 |
| Mar 2026 | 74K | 0.23% | 5 | 30.4M | 93.7% | 1 |
| Apr 2026 | 74K | 0.23% | 5 | 30.4M | 93.3% | 1 |
| May 2026 | 74K | 0.23% | 5 | 30.4M | 92.8% | 1 |
| Jun 2026 | 60.5K | 0.18% | 5 | 30.4M | 92.8% | 1 |
| Jul 2026 | 74K | 0.23% | 5 | 30.4M | 93.3% | 1 |
| Aug 2026 | 60.5K | 0.19% | 5 | 30.4M | 93.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Emmi’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Emmi**: Measured on the search term “emmi”.
- **Starbucks**: Measured on the search term “starbucks”.

- [Emmi profile](/demand/global-en/brands/emmi)
- [Starbucks profile](/demand/global-en/brands/starbucks)
- [All iced coffee brands worldwide](/demand/global-en/categories/iced-coffee-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Emmi or Starbucks?

In August 2026, Starbucks had more branded searches than Emmi among iced coffee brands worldwide. Starbucks was estimated to have 30.4M branded searches compared to Emmi’s 60.5K, and held a 93.3% Share of Search versus Emmi’s 0.19%.

## Cite this page

Brandwave. "Emmi vs Starbucks: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/emmi-vs-starbucks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emmi-vs-starbucks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.