---
title: "Emma Sleep vs Silentnight: Which is more popular by branded search?"
description: "Which is more popular in search, Emma Sleep or Silentnight? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/emma-sleep-vs-silentnight"
publisher: "Brandwave"
---

# Emma Sleep vs Silentnight: Which is more popular by branded search?

Which is more popular in search, Emma Sleep or Silentnight? Compare estimated monthly branded-search demand and Share of Search inside the Mattress topper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Emma Sleep and Silentnight
- **Competitive set**: Mattress topper brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Emma Sleep Share of Search**: 8%
- **Silentnight Share of Search**: 9.7%

## Which is more popular in search, Emma Sleep or Silentnight?

- In August 2026, Silentnight had more branded searches than Emma Sleep among mattress topper brands worldwide. Silentnight was estimated to have 74K branded searches compared to Emma Sleep’s 60.5K, and held a 9.7% Share of Search versus Emma Sleep’s 8%.
- Silentnight was ahead of Emma Sleep in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among mattress topper brands worldwide moved from 8.5% to 8%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Silentnight’s estimated Share of Search among mattress topper brands worldwide moved from 19.1% to 9.7%, and its estimated monthly branded searches moved from 135K to 74K.

## How did search popularity change for mattress topper brands worldwide in August 2026?

- In August 2026, Simba overtook Silentnight to rank 3rd among mattress topper brands worldwide, at 10.4%.
- In August 2026, Emma Sleep gained estimated Share of Search among mattress topper brands worldwide, from 7% to 8%.
- In August 2026, Silentnight lost estimated Share of Search among mattress topper brands worldwide, from 10.5% to 9.7%.

## Month by month

| Month | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | Silentnight estimated searches | Silentnight Share of Search | Silentnight rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 8.5% | 5 | 135K | 19.1% | 3 |
| Nov 2025 | 90.5K | 7.6% | 5 | 368K | 31% | 1 |
| Dec 2025 | 49.5K | 3.2% | 5 | 1M | 65.2% | 1 |
| Jan 2026 | 74K | 8.9% | 5 | 165K | 19.9% | 2 |
| Feb 2026 | 49.5K | 6.1% | 5 | 90.5K | 11.2% | 3 |
| Mar 2026 | 49.5K | 7.4% | 5 | 90.5K | 13.5% | 3 |
| Apr 2026 | 49.5K | 7.4% | 5 | 74K | 11.1% | 3 |
| May 2026 | 49.5K | 6% | 6 | 90.5K | 11% | 3 |
| Jun 2026 | 49.5K | 7.9% | 6 | 60.5K | 9.7% | 3 |
| Jul 2026 | 49.5K | 7% | 6 | 74K | 10.5% | 3 |
| Aug 2026 | 60.5K | 8% | 6 | 74K | 9.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Emma Sleep’s and Silentnight’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Emma Sleep**: Measured on the search term “emma sleep”.
- **Silentnight**: Measured on the search term “silentnight”.

- [Emma Sleep profile](/demand/global-en/brands/emma-sleep)
- [Silentnight profile](/demand/global-en/brands/silentnight)
- [All mattress topper brands worldwide](/demand/global-en/categories/mattress-topper-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Emma Sleep or Silentnight?

In August 2026, Silentnight had more branded searches than Emma Sleep among mattress topper brands worldwide. Silentnight was estimated to have 74K branded searches compared to Emma Sleep’s 60.5K, and held a 9.7% Share of Search versus Emma Sleep’s 8%.

## Cite this page

Brandwave. "Emma Sleep vs Silentnight: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/emma-sleep-vs-silentnight

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emma-sleep-vs-silentnight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.