---
title: "Emirates vs Singapore Airlines: Which is searched more?"
description: "Which is more popular in search, Emirates or Singapore Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/emirates-vs-singapore-airlines"
publisher: "Brandwave"
---

# Emirates vs Singapore Airlines: Which is searched more?

Which is more popular in search, Emirates or Singapore Airlines? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Emirates and Singapore Airlines
- **Competitive set**: Airline brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Emirates Share of Search**: 22.2%
- **Singapore Airlines Share of Search**: 24.4%

## Which is more popular in search, Emirates or Singapore Airlines?

- In August 2026, Singapore Airlines had more branded searches than Emirates among airline brands worldwide. Singapore Airlines was estimated to have 4.5M branded searches compared to Emirates’ 4.1M, and held a 24.4% Share of Search versus Emirates’ 22.2%.
- The lead changed hands 3 times in the 11 months ending August 2026: Singapore Airlines took it in January 2026, Emirates took it in February 2026, Singapore Airlines took it in May 2026.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide moved from 24.8% to 22.2%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 11 months ending August 2026, Singapore Airlines’ estimated Share of Search among airline brands worldwide moved from 22.2% to 24.4%, and its estimated monthly branded searches held steady at 4.5M.

## How did search popularity change for airline brands worldwide in August 2026?

- In August 2026, Singapore Airlines gained estimated Share of Search among airline brands worldwide, from 23.8% to 24.4%.
- Estimated monthly branded searches for Emirates worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

## Month by month

| Month | Emirates estimated searches | Emirates Share of Search | Emirates rank | Singapore Airlines estimated searches | Singapore Airlines Share of Search | Singapore Airlines rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 24.8% | 1 | 4.5M | 22.2% | 2 |
| Nov 2025 | 5M | 25.9% | 1 | 4.5M | 23.2% | 2 |
| Dec 2025 | 4.1M | 23.7% | 1 | 3.7M | 21.2% | 3 |
| Jan 2026 | 5M | 21.8% | 3 | 5.5M | 23.8% | 1 |
| Feb 2026 | 5M | 25% | 1 | 4.5M | 22.4% | 2 |
| Mar 2026 | 9.1M | 29.7% | 1 | 6.7M | 21.7% | 3 |
| Apr 2026 | 5M | 25.4% | 1 | 4.5M | 22.7% | 2 |
| May 2026 | 4.1M | 22.6% | 3 | 4.5M | 24.8% | 1 |
| Jun 2026 | 4.1M | 21.8% | 3 | 4.5M | 23.8% | 1 |
| Jul 2026 | 4.1M | 21.8% | 3 | 4.5M | 23.8% | 1 |
| Aug 2026 | 4.1M | 22.2% | 3 | 4.5M | 24.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Emirates’ and Singapore Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Emirates**: Measured on the search term “emirates”.
- **Singapore Airlines**: Measured on the search terms “singapore airlines” and “singaporeairlines”, summed into one figure.

- [Emirates profile](/demand/global-en/brands/emirates)
- [Singapore Airlines profile](/demand/global-en/brands/singapore-airlines)
- [All airline brands worldwide](/demand/global-en/categories/airline-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Emirates or Singapore Airlines?

In August 2026, Singapore Airlines had more branded searches than Emirates among airline brands worldwide. Singapore Airlines was estimated to have 4.5M branded searches compared to Emirates’ 4.1M, and held a 24.4% Share of Search versus Emirates’ 22.2%.

## Cite this page

Brandwave. "Emirates vs Singapore Airlines: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/emirates-vs-singapore-airlines

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emirates-vs-singapore-airlines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.