---
title: "Emirates vs Qatar Airways: Which is searched more?"
description: "Which is more popular in search, Emirates or Qatar Airways? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/emirates-vs-qatar-airways"
publisher: "Brandwave"
---

# Emirates vs Qatar Airways: Which is searched more?

Which is more popular in search, Emirates or Qatar Airways? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Emirates and Qatar Airways
- **Competitive set**: Airline brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Emirates Share of Search**: 22.2%
- **Qatar Airways Share of Search**: 18.2%

## Which is more popular in search, Emirates or Qatar Airways?

- In August 2026, Emirates had more branded searches than Qatar Airways among airline brands worldwide. Emirates was estimated to have 4.1M branded searches compared to Qatar Airways’ 3.4M, and held a 22.2% Share of Search versus Qatar Airways’ 18.2%.
- Emirates was ahead of Qatar Airways in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emirates’ estimated Share of Search among airline brands worldwide moved from 24.8% to 22.2%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 11 months ending August 2026, Qatar Airways’ estimated Share of Search among airline brands worldwide moved from 20.3% to 18.2%, and its estimated monthly branded searches moved from 4.1M to 3.4M.

## How did search popularity change for airline brands worldwide in August 2026?

- In August 2026, Qatar Airways lost estimated Share of Search among airline brands worldwide, from 21.8% to 18.2%.
- Estimated monthly branded searches for Emirates worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.

## Month by month

| Month | Emirates estimated searches | Emirates Share of Search | Emirates rank | Qatar Airways estimated searches | Qatar Airways Share of Search | Qatar Airways rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5M | 24.8% | 1 | 4.1M | 20.3% | 4 |
| Nov 2025 | 5M | 25.9% | 1 | 4.1M | 21.2% | 3 |
| Dec 2025 | 4.1M | 23.7% | 1 | 4.1M | 23.7% | 2 |
| Jan 2026 | 5M | 21.8% | 3 | 5M | 21.8% | 4 |
| Feb 2026 | 5M | 25% | 1 | 4.1M | 20.4% | 4 |
| Mar 2026 | 9.1M | 29.7% | 1 | 7.5M | 24.3% | 2 |
| Apr 2026 | 5M | 25.4% | 1 | 4.1M | 20.8% | 4 |
| May 2026 | 4.1M | 22.6% | 3 | 3.4M | 18.5% | 4 |
| Jun 2026 | 4.1M | 21.8% | 3 | 4.1M | 21.8% | 4 |
| Jul 2026 | 4.1M | 21.8% | 3 | 4.1M | 21.8% | 4 |
| Aug 2026 | 4.1M | 22.2% | 3 | 3.4M | 18.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Emirates’ and Qatar Airways’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Emirates**: Measured on the search term “emirates”.
- **Qatar Airways**: Measured on the search term “qatar airways”.

- [Emirates profile](/demand/global-en/brands/emirates)
- [Qatar Airways profile](/demand/global-en/brands/qatar-airways)
- [All airline brands worldwide](/demand/global-en/categories/airline-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Emirates or Qatar Airways?

In August 2026, Emirates had more branded searches than Qatar Airways among airline brands worldwide. Emirates was estimated to have 4.1M branded searches compared to Qatar Airways’ 3.4M, and held a 22.2% Share of Search versus Qatar Airways’ 18.2%.

## Cite this page

Brandwave. "Emirates vs Qatar Airways: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/emirates-vs-qatar-airways

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emirates-vs-qatar-airways. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.