--- title: "Emile Henry vs Made In: Which is searched more?" description: "Is Emile Henry or Made In more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dutch oven brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/emile-henry-vs-made-in-cookware" publisher: "Brandwave" --- # Emile Henry vs Made In: Which is searched more? Is Emile Henry or Made In more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dutch oven brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emile Henry and Made In - **Competitive set**: Dutch oven brands - **Market**: Global - **Month measured**: Sep 2026 - **Emile Henry Share of Search**: 0.5% - **Made In Share of Search**: 0.81% ## Is Emile Henry or Made In more popular in search? - In September 2026, Made In had more branded searches than Emile Henry among dutch oven brands worldwide. Made In had about 1,600 branded searches, while Emile Henry had 1,000. Made In made up 0.81% of all dutch oven brand searches we track, and Emile Henry accounted for 0.5%. - The lead changed hands 3 times in the 12 months ending September 2026: Made In took it in November 2025, Emile Henry took it in March 2026, Made In took it in September 2026. - Across the 12 months ending September 2026, Emile Henry’s share of searches among dutch oven brands worldwide moved from 0.76% to 0.5%, and its estimated monthly branded searches moved from 1.9K to 1K. - Across the 12 months ending September 2026, Made In’s share of searches among dutch oven brands worldwide moved from 0.64% to 0.81%, and its estimated monthly branded searches held steady at 1.6K. ## Top dutch oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Made In was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Emile Henry did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Le Creuset | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Staub | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Made In | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Tramontina | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Cuisinart | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Caraway | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emile Henry | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chasseur | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Our Place | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Great Jones | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dutch oven brands - Asked ChatGPT "Which Dutch oven brand should I buy?": 1. Le Creuset, 2. Staub, 3. Lodge - Asked ChatGPT "What are the best Dutch oven brands?": 1. Le Creuset, 2. Staub, 3. Lodge, 4. Made In, 5. Tramontina, 6. Cuisinart - Asked ChatGPT "What's the best Dutch oven brand for baking bread?": 1. Staub, 2. Lodge, 3. Le Creuset - Searched Google, AI Overview "dutch oven": 1. Lodge, 2. Le Creuset - Searched Google, AI Overview "cast iron dutch oven": 1. Lodge, 2. Le Creuset Not named in any answer: Caraway, Emile Henry, Chasseur, Our Place and Great Jones. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for dutch oven brands worldwide in September 2026? - In September 2026, Made In rose from 8th to 7th among dutch oven brands worldwide. - In September 2026, Emile Henry fell from 7th to 8th among dutch oven brands worldwide. ## Month by month | Month | Emile Henry estimated searches | Emile Henry Share of Search | Emile Henry rank | Made In estimated searches | Made In Share of Search | Made In rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 0.76% | 7 | 1.6K | 0.64% | 8 | | Nov 2025 | 2.9K | 0.62% | 8 | 22.2K | 4.8% | 4 | | Dec 2025 | 2.9K | 0.52% | 8 | 18.1K | 3.3% | 5 | | Jan 2026 | 2.4K | 0.57% | 8 | 2.9K | 0.69% | 7 | | Feb 2026 | 1.6K | 0.52% | 7 | 1.6K | 0.52% | 8 | | Mar 2026 | 1.3K | 0.46% | 7 | 1K | 0.36% | 8 | | Apr 2026 | 1K | 0.5% | 7 | 880 | 0.44% | 8 | | May 2026 | 1K | 0.5% | 7 | 1K | 0.5% | 8 | | Jun 2026 | 880 | 0.4% | 8 | 720 | 0.33% | 9 | | Jul 2026 | 1.3K | 0.5% | 7 | 720 | 0.27% | 9 | | Aug 2026 | 1.3K | 0.61% | 7 | 1K | 0.47% | 8 | | Sep 2026 | 1K | 0.5% | 8 | 1.6K | 0.81% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Emile Henry’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emile Henry**: Measured on the search term “emile henry dutch oven”. - **Made In**: Measured on the search term “made in dutch oven”. - [Emile Henry profile](/demand/global-en/brands/emile-henry) - [Made In profile](/demand/global-en/brands/made-in-cookware) - [All dutch oven brands worldwide](/demand/global-en/categories/dutch-oven-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emile Henry or Made In more popular in search? In September 2026, Made In had more branded searches than Emile Henry among dutch oven brands worldwide. Made In had about 1,600 branded searches, while Emile Henry had 1,000. Made In made up 0.81% of all dutch oven brand searches we track, and Emile Henry accounted for 0.5%. ## Cite this page Brandwave. "Emile Henry vs Made In: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/emile-henry-vs-made-in-cookware This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emile-henry-vs-made-in-cookware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.