--- title: "Emi Jay vs Slip: Which is searched more?" description: "Is Emi Jay or Slip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair accessories brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/emi-jay-vs-slip-silk" publisher: "Brandwave" --- # Emi Jay vs Slip: Which is searched more? Is Emi Jay or Slip more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair accessories brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Emi Jay and Slip - **Competitive set**: Hair accessories brands - **Market**: Global - **Month measured**: Sep 2026 - **Emi Jay Share of Search**: 10.1% - **Slip Share of Search**: 0.81% ## Is Emi Jay or Slip more popular in search? - In September 2026, Emi Jay had more branded searches than Slip among hair accessories brands worldwide. Emi Jay had about 90,500 branded searches, while Slip had 7,300. Emi Jay made up 10.1% of all hair accessories brand searches we track, and Slip accounted for 0.81%. - Emi Jay was ahead of Slip in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Emi Jay’s share of searches among hair accessories brands worldwide moved from 5.1% to 10.1%, and its estimated monthly branded searches moved from 74K to 90.5K. - Across the 12 months ending September 2026, Slip’s share of searches among hair accessories brands worldwide moved from 0.58% to 0.81%, and its estimated monthly branded searches moved from 8.3K to 7.3K. ## Top hair accessories brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Emi Jay was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Slip was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Emi Jay was listed before Slip in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Emi Jay | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kitsch | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | France Luxe | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Slip | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Scunci | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Claire's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Conair | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Invisibobble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Goody | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair accessories brands - Asked ChatGPT "Which hair accessories brand should I buy?": 1. Kitsch, 2. Emi Jay, 3. Slip, 4. France Luxe - Asked ChatGPT "What are the best hair accessories brands?": 1. Emi Jay, 2. Slip, 3. France Luxe, 4. Kitsch, 5. Scunci - Asked ChatGPT "What's the best hair accessories brand for everyday styling?": 1. Emi Jay, 2. Kitsch, 3. France Luxe, 4. Scunci - Searched Google, AI Overview "hair accessories": 1. Emi Jay - Searched Google, AI Overview "hair accessories for women": named none of the brands we track Not named in any answer: Claire's, Conair, Invisibobble and Goody. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hair accessories brands worldwide in September 2026? - In September 2026, Emi Jay gained share of searches among hair accessories brands worldwide, from 7.1% to 10.1%. - Estimated monthly branded searches for Slip worldwide fell 12% over 12 measured months, from 8.3K to 7.3K in September 2026. ## Month by month | Month | Emi Jay estimated searches | Emi Jay Share of Search | Emi Jay rank | Slip estimated searches | Slip Share of Search | Slip rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 5.1% | 3 | 8.3K | 0.58% | 6 | | Nov 2025 | 165K | 10.7% | 2 | 15.7K | 1% | 6 | | Dec 2025 | 110K | 7.3% | 2 | 20.2K | 1.3% | 5 | | Jan 2026 | 90.5K | 7.2% | 2 | 11.7K | 0.93% | 6 | | Feb 2026 | 74K | 7.2% | 2 | 10.8K | 1% | 6 | | Mar 2026 | 74K | 6.1% | 2 | 10.8K | 0.88% | 7 | | Apr 2026 | 74K | 6.1% | 2 | 9K | 0.74% | 6 | | May 2026 | 74K | 7% | 3 | 9K | 0.86% | 6 | | Jun 2026 | 74K | 7.1% | 3 | 8K | 0.77% | 6 | | Jul 2026 | 90.5K | 8.6% | 2 | 9.8K | 0.93% | 6 | | Aug 2026 | 74K | 7.1% | 2 | 7.8K | 0.75% | 6 | | Sep 2026 | 90.5K | 10.1% | 2 | 7.3K | 0.81% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Emi Jay’s and Slip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Emi Jay**: Measured on the search term “emi jay”. - **Slip**: Measured on the search terms “slip scrunchies” and “slip silk scrunchies”, summed into one figure. - [Emi Jay profile](/demand/global-en/brands/emi-jay) - [Slip profile](/demand/global-en/brands/slip-silk) - [All hair accessories brands worldwide](/demand/global-en/categories/hair-accessories-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Emi Jay or Slip more popular in search? In September 2026, Emi Jay had more branded searches than Slip among hair accessories brands worldwide. Emi Jay had about 90,500 branded searches, while Slip had 7,300. Emi Jay made up 10.1% of all hair accessories brand searches we track, and Slip accounted for 0.81%. ## Cite this page Brandwave. "Emi Jay vs Slip: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/emi-jay-vs-slip-silk This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emi-jay-vs-slip-silk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.