---
title: "Emerald vs Kirkland Signature: Which is searched more?"
description: "Which is more popular in search, Emerald or Kirkland Signature? Compare estimated monthly branded-search demand and Share of Search inside the Nuts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/emerald-vs-kirkland-signature"
publisher: "Brandwave"
---

# Emerald vs Kirkland Signature: Which is searched more?

Which is more popular in search, Emerald or Kirkland Signature? Compare estimated monthly branded-search demand and Share of Search inside the Nuts set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Emerald and Kirkland Signature
- **Competitive set**: Nuts
- **Market**: Global
- **Month measured**: Aug 2026
- **Emerald Share of Search**: 0.25%
- **Kirkland Signature Share of Search**: 20.9%

## Which is more popular in search, Emerald or Kirkland Signature?

- In August 2026, Kirkland Signature had more branded searches than Emerald among nuts worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Emerald’s 1.3K, and held a 20.9% Share of Search versus Emerald’s 0.25%.
- Kirkland Signature was ahead of Emerald in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Emerald’s estimated Share of Search among nuts worldwide moved from 0.39% to 0.25%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among nuts worldwide moved from 14.6% to 20.9%, and its estimated monthly branded searches moved from 60.5K to 110K.

## How did search popularity change for nuts worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among nuts worldwide, from 10.6% to 20.9%.
- Estimated monthly branded searches for Emerald worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Month by month

| Month | Emerald estimated searches | Emerald Share of Search | Emerald rank | Kirkland Signature estimated searches | Kirkland Signature Share of Search | Kirkland Signature rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.6K | 0.39% | 6 | 60.5K | 14.6% | 2 |
| Nov 2025 | 1.3K | 0.28% | 6 | 110K | 23.9% | 2 |
| Dec 2025 | 1K | 0.19% | 6 | 110K | 20.5% | 2 |
| Jan 2026 | 1.3K | 0.26% | 6 | 74K | 14.8% | 2 |
| Feb 2026 | 1K | 0.2% | 6 | 74K | 15% | 2 |
| Mar 2026 | 1.3K | 0.23% | 6 | 135K | 24.3% | 2 |
| Apr 2026 | 1.3K | 0.31% | 6 | 60.5K | 14.6% | 2 |
| May 2026 | 1K | 0.21% | 6 | 60.5K | 12.6% | 2 |
| Jun 2026 | 1K | 0.21% | 6 | 60.5K | 12.8% | 2 |
| Jul 2026 | 1K | 0.21% | 6 | 49.5K | 10.6% | 2 |
| Aug 2026 | 1.3K | 0.25% | 6 | 110K | 20.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Emerald’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Emerald**: Measured on the search term “emerald nuts”.
- **Kirkland Signature**: Measured on the search term “kirkland signature”.

- [Emerald profile](/demand/global-en/brands/emerald)
- [Kirkland Signature profile](/demand/global-en/brands/kirkland-signature)
- [All nuts worldwide](/demand/global-en/categories/nuts): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Emerald or Kirkland Signature?

In August 2026, Kirkland Signature had more branded searches than Emerald among nuts worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Emerald’s 1.3K, and held a 20.9% Share of Search versus Emerald’s 0.25%.

## Cite this page

Brandwave. "Emerald vs Kirkland Signature: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/emerald-vs-kirkland-signature

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/emerald-vs-kirkland-signature. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.