--- title: "Embrace vs Spot: Which is more popular by branded search?" description: "Which is more popular in search, Embrace or Spot? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/embrace-vs-spot-pet-insurance" publisher: "Brandwave" --- # Embrace vs Spot: Which is more popular by branded search? Which is more popular in search, Embrace or Spot? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Embrace and Spot - **Competitive set**: Pet insurance providers - **Market**: Global - **Month measured**: Aug 2026 - **Embrace Share of Search**: 20.7% - **Spot Share of Search**: 13.8% ## Which is more popular in search, Embrace or Spot? - In August 2026, Embrace had more branded searches than Spot among pet insurance providers worldwide. Embrace was estimated to have 122K branded searches compared to Spot’s 81.3K, and held a 20.7% Share of Search versus Spot’s 13.8%. - Embrace was ahead of Spot in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide moved from 23.7% to 20.7%, and its estimated monthly branded searches moved from 150K to 122K. - Across the 11 months ending August 2026, Spot’s estimated Share of Search among pet insurance providers worldwide moved from 15% to 13.8%, and its estimated monthly branded searches moved from 95.3K to 81.3K. ## How did search popularity change for pet insurance providers worldwide in August 2026? - In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%. - In August 2026, Fetch overtook Spot to rank 4th among pet insurance providers worldwide, at 14.1%. - In August 2026, Spot lost estimated Share of Search among pet insurance providers worldwide, from 15.3% to 13.8%. ## Month by month | Month | Embrace estimated searches | Embrace Share of Search | Embrace rank | Spot estimated searches | Spot Share of Search | Spot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150K | 23.7% | 2 | 95.3K | 15% | 4 | | Nov 2025 | 123K | 20.4% | 3 | 81.3K | 13.5% | 4 | | Dec 2025 | 124K | 21.5% | 2 | 81.4K | 14.2% | 4 | | Jan 2026 | 149K | 22.1% | 2 | 96K | 14.2% | 4 | | Feb 2026 | 124K | 21.9% | 2 | 81.4K | 14.4% | 4 | | Mar 2026 | 149K | 20.9% | 2 | 86K | 12% | 5 | | Apr 2026 | 149K | 21.6% | 2 | 81.2K | 11.7% | 5 | | May 2026 | 149K | 22.3% | 2 | 81.3K | 12.2% | 4 | | Jun 2026 | 122K | 20.4% | 3 | 81.3K | 13.6% | 5 | | Jul 2026 | 122K | 19.6% | 3 | 94.8K | 15.3% | 4 | | Aug 2026 | 122K | 20.7% | 2 | 81.3K | 13.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Embrace’s and Spot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Embrace**: Measured on the search terms “cat insurance embrace”, “dog insurance embrace”, “embrace cat insurance”, “embrace pet insurance” and “embracepetinsurance com”, summed into one figure. - **Spot**: Measured on the search terms “dog insurance spot”, “insurance spot”, “pet insurance spot”, “spot cat insurance”, “spot dog insurance”, “spot pet insurance” and “spotpet com”, summed into one figure. - [Embrace profile](/demand/global-en/brands/embrace) - [Spot profile](/demand/global-en/brands/spot-pet-insurance) - [All pet insurance providers worldwide](/demand/global-en/categories/pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Embrace or Spot? In August 2026, Embrace had more branded searches than Spot among pet insurance providers worldwide. Embrace was estimated to have 122K branded searches compared to Spot’s 81.3K, and held a 20.7% Share of Search versus Spot’s 13.8%. ## Cite this page Brandwave. "Embrace vs Spot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/embrace-vs-spot-pet-insurance This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/embrace-vs-spot-pet-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.