--- title: "Embrace vs Pets Best: Which is more popular by branded search?" description: "Which is more popular in search, Embrace or Pets Best? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/embrace-vs-pets-best" publisher: "Brandwave" --- # Embrace vs Pets Best: Which is more popular by branded search? Which is more popular in search, Embrace or Pets Best? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Embrace and Pets Best - **Competitive set**: Pet insurance providers - **Market**: Global - **Month measured**: Aug 2026 - **Embrace Share of Search**: 20.7% - **Pets Best Share of Search**: 17.7% ## Which is more popular in search, Embrace or Pets Best? - In August 2026, Embrace had more branded searches than Pets Best among pet insurance providers worldwide. Embrace was estimated to have 122K branded searches compared to Pets Best’s 104K, and held a 20.7% Share of Search versus Pets Best’s 17.7%. - The lead changed hands 4 times in the 11 months ending August 2026: Pets Best took it in November 2025, Embrace took it in December 2025, Pets Best took it in June 2026, Embrace took it in August 2026. - Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance providers worldwide moved from 23.7% to 20.7%, and its estimated monthly branded searches moved from 150K to 122K. - Across the 11 months ending August 2026, Pets Best’s estimated Share of Search among pet insurance providers worldwide moved from 20.9% to 17.7%, and its estimated monthly branded searches moved from 132K to 104K. ## How did search popularity change for pet insurance providers worldwide in August 2026? - In August 2026, Embrace overtook Pets Best to rank 2nd among pet insurance providers worldwide, at 20.7%. - In August 2026, Pets Best lost estimated Share of Search among pet insurance providers worldwide, from 19.9% to 17.7%. ## Month by month | Month | Embrace estimated searches | Embrace Share of Search | Embrace rank | Pets Best estimated searches | Pets Best Share of Search | Pets Best rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150K | 23.7% | 2 | 132K | 20.9% | 3 | | Nov 2025 | 123K | 20.4% | 3 | 142K | 23.7% | 2 | | Dec 2025 | 124K | 21.5% | 2 | 110K | 19.2% | 3 | | Jan 2026 | 149K | 22.1% | 2 | 130K | 19.3% | 3 | | Feb 2026 | 124K | 21.9% | 2 | 103K | 18.3% | 3 | | Mar 2026 | 149K | 20.9% | 2 | 111K | 15.6% | 4 | | Apr 2026 | 149K | 21.6% | 2 | 117K | 16.9% | 3 | | May 2026 | 149K | 22.3% | 2 | 120K | 17.9% | 3 | | Jun 2026 | 122K | 20.4% | 3 | 124K | 20.7% | 2 | | Jul 2026 | 122K | 19.6% | 3 | 123K | 19.9% | 2 | | Aug 2026 | 122K | 20.7% | 2 | 104K | 17.7% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Embrace’s and Pets Best’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Embrace**: Measured on the search terms “cat insurance embrace”, “dog insurance embrace”, “embrace cat insurance”, “embrace pet insurance” and “embracepetinsurance com”, summed into one figure. - **Pets Best**: Measured on the search terms “insurance pets best”, “pet insurance pets best”, “pets best”, “pets best cat insurance”, “pets best dog insurance”, “petsbest” and “petsbest com”, summed into one figure. - [Embrace profile](/demand/global-en/brands/embrace) - [Pets Best profile](/demand/global-en/brands/pets-best) - [All pet insurance providers worldwide](/demand/global-en/categories/pet-insurance-providers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Embrace or Pets Best? In August 2026, Embrace had more branded searches than Pets Best among pet insurance providers worldwide. Embrace was estimated to have 122K branded searches compared to Pets Best’s 104K, and held a 20.7% Share of Search versus Pets Best’s 17.7%. ## Cite this page Brandwave. "Embrace vs Pets Best: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/embrace-vs-pets-best This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/embrace-vs-pets-best. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.