---
title: "Embrace vs Nationwide: Which is more popular by branded search?"
description: "Which is more popular in search, Embrace or Nationwide? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/embrace-vs-nationwide"
publisher: "Brandwave"
---

# Embrace vs Nationwide: Which is more popular by branded search?

Which is more popular in search, Embrace or Nationwide? Compare estimated monthly branded-search demand and Share of Search inside the Pet insurance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Embrace and Nationwide
- **Competitive set**: Pet insurance brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Embrace Share of Search**: 15.8%
- **Nationwide Share of Search**: 26.1%

## Which is more popular in search, Embrace or Nationwide?

- In August 2026, Nationwide had more branded searches than Embrace among pet insurance brands worldwide. Nationwide was estimated to have 201K branded searches compared to Embrace’s 122K, and held a 26.1% Share of Search versus Embrace’s 15.8%.
- Nationwide was ahead of Embrace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Embrace’s estimated Share of Search among pet insurance brands worldwide moved from 17.9% to 15.8%, and its estimated monthly branded searches moved from 150K to 122K.
- Across the 11 months ending August 2026, Nationwide’s estimated Share of Search among pet insurance brands worldwide moved from 29.4% to 26.1%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for pet insurance brands worldwide in August 2026?

- In August 2026, Nationwide overtook Trupanion to take the highest estimated Share of Search among pet insurance brands worldwide, at 26.1%.
- In August 2026, Embrace lost estimated Share of Search among pet insurance brands worldwide, from 16.5% to 15.8%.

## Month by month

| Month | Embrace estimated searches | Embrace Share of Search | Embrace rank | Nationwide estimated searches | Nationwide Share of Search | Nationwide rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 150K | 17.9% | 3 | 246K | 29.4% | 1 |
| Nov 2025 | 123K | 16.8% | 3 | 201K | 27.6% | 1 |
| Dec 2025 | 124K | 16.8% | 3 | 201K | 27.4% | 1 |
| Jan 2026 | 149K | 17.9% | 3 | 201K | 24.1% | 2 |
| Feb 2026 | 124K | 16.9% | 3 | 201K | 27.5% | 1 |
| Mar 2026 | 149K | 16.7% | 3 | 201K | 22.5% | 2 |
| Apr 2026 | 149K | 18.2% | 3 | 165K | 20.2% | 2 |
| May 2026 | 149K | 18.4% | 3 | 165K | 20.4% | 2 |
| Jun 2026 | 122K | 16.6% | 4 | 165K | 22.5% | 2 |
| Jul 2026 | 122K | 16.5% | 4 | 165K | 22.4% | 2 |
| Aug 2026 | 122K | 15.8% | 4 | 201K | 26.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Embrace’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Embrace**: Measured on the search terms “cat insurance embrace”, “dog insurance embrace”, “embrace cat insurance”, “embrace pet insurance” and “embracepetinsurance com”, summed into one figure.
- **Nationwide**: Measured on the search term “nationwide insurance”.

- [Embrace profile](/demand/global-en/brands/embrace)
- [Nationwide profile](/demand/global-en/brands/nationwide)
- [All pet insurance brands worldwide](/demand/global-en/categories/pet-insurance-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Embrace or Nationwide?

In August 2026, Nationwide had more branded searches than Embrace among pet insurance brands worldwide. Nationwide was estimated to have 201K branded searches compared to Embrace’s 122K, and held a 26.1% Share of Search versus Embrace’s 15.8%.

## Cite this page

Brandwave. "Embrace vs Nationwide: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/embrace-vs-nationwide

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/embrace-vs-nationwide. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.