---
title: "Embark vs Wisdom Panel: Which is more popular by branded search?"
description: "Which is more popular in search, Embark or Wisdom Panel? Compare estimated monthly branded-search demand and Share of Search inside the Pet dna test services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/embark-vs-wisdom-panel"
publisher: "Brandwave"
---

# Embark vs Wisdom Panel: Which is more popular by branded search?

Which is more popular in search, Embark or Wisdom Panel? Compare estimated monthly branded-search demand and Share of Search inside the Pet dna test services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Embark and Wisdom Panel
- **Competitive set**: Pet dna test services
- **Market**: Global
- **Month measured**: Aug 2026
- **Embark Share of Search**: 49.1%
- **Wisdom Panel Share of Search**: 40.2%

## Which is more popular in search, Embark or Wisdom Panel?

- In August 2026, Embark had more branded searches than Wisdom Panel among pet dna test services worldwide. Embark was estimated to have 74K branded searches compared to Wisdom Panel’s 60.5K, and held a 49.1% Share of Search versus Wisdom Panel’s 40.2%.
- Embark was ahead of Wisdom Panel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Embark’s estimated Share of Search among pet dna test services worldwide moved from 48.2% to 49.1%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Wisdom Panel’s estimated Share of Search among pet dna test services worldwide moved from 39.4% to 40.2%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for pet dna test services worldwide in August 2026?

- In August 2026, Wisdom Panel gained estimated Share of Search among pet dna test services worldwide, from 36.1% to 40.2%.
- In August 2026, Embark lost estimated Share of Search among pet dna test services worldwide, from 54.1% to 49.1%.

## Month by month

| Month | Embark estimated searches | Embark Share of Search | Embark rank | Wisdom Panel estimated searches | Wisdom Panel Share of Search | Wisdom Panel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 48.2% | 1 | 60.5K | 39.4% | 2 |
| Nov 2025 | 90.5K | 52.2% | 1 | 60.5K | 34.9% | 2 |
| Dec 2025 | 135K | 58.7% | 1 | 74K | 32.2% | 2 |
| Jan 2026 | 135K | 57.5% | 1 | 74K | 31.5% | 2 |
| Feb 2026 | 110K | 57.3% | 1 | 60.5K | 31.5% | 2 |
| Mar 2026 | 110K | 57% | 1 | 60.5K | 31.4% | 2 |
| Apr 2026 | 110K | 61.6% | 1 | 49.5K | 27.7% | 2 |
| May 2026 | 90.5K | 53.8% | 1 | 60.5K | 36% | 2 |
| Jun 2026 | 110K | 62.1% | 1 | 49.5K | 28% | 2 |
| Jul 2026 | 90.5K | 54.1% | 1 | 60.5K | 36.1% | 2 |
| Aug 2026 | 74K | 49.1% | 1 | 60.5K | 40.2% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Embark’s and Wisdom Panel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Embark**: Measured on the search term “embark vet”.
- **Wisdom Panel**: Measured on the search term “wisdom panel”.

- [Embark profile](/demand/global-en/brands/embark)
- [Wisdom Panel profile](/demand/global-en/brands/wisdom-panel)
- [All pet dna test services worldwide](/demand/global-en/categories/pet-dna-test-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Embark or Wisdom Panel?

In August 2026, Embark had more branded searches than Wisdom Panel among pet dna test services worldwide. Embark was estimated to have 74K branded searches compared to Wisdom Panel’s 60.5K, and held a 49.1% Share of Search versus Wisdom Panel’s 40.2%.

## Cite this page

Brandwave. "Embark vs Wisdom Panel: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/embark-vs-wisdom-panel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/embark-vs-wisdom-panel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.