--- title: "Embark vs Orivet: Which is searched more?" description: "Is Embark or Orivet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet dna test services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/embark-vs-orivet" publisher: "Brandwave" --- # Embark vs Orivet: Which is searched more? Is Embark or Orivet more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet dna test services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Embark and Orivet - **Competitive set**: Pet dna test services - **Market**: Global - **Month measured**: Sep 2026 - **Embark Share of Search**: 41.5% - **Orivet Share of Search**: 4.5% ## Is Embark or Orivet more popular in search? - In September 2026, Embark had more branded searches than Orivet among pet dna test services worldwide. Embark had about 49,500 branded searches, while Orivet had 5,400. Embark made up 41.5% of all pet dna test service searches we track, and Orivet accounted for 4.5%. - Embark was ahead of Orivet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Embark’s share of searches among pet dna test services worldwide moved from 46.2% to 41.5%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Orivet’s share of searches among pet dna test services worldwide moved from 4.1% to 4.5%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top pet dna test services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Embark was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Orivet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Embark | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Wisdom Panel | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Basepaws | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | DNA My Dog | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Orivet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EasyDNA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet dna test services - Asked ChatGPT "Which pet dna test service should I buy?": 1. Wisdom Panel, 2. Basepaws, 3. Embark - Asked ChatGPT "What are the best pet dna test service brands?": 1. Embark, 2. Wisdom Panel, 3. Basepaws - Asked ChatGPT "What's the best pet dna test service for breed identification?": 1. Embark, 2. Wisdom Panel - Searched Google, AI Overview "dog dna test": 1. Embark, 2. Wisdom Panel, 3. DNA My Dog - Searched Google, AI Overview "cat dna test": 1. Wisdom Panel, 2. Basepaws Not named in any answer: Orivet and EasyDNA. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pet dna test services worldwide in September 2026? - In September 2026, Embark lost share of searches among pet dna test services worldwide, from 47.1% to 41.5%. - Orivet’s share of searches among pet dna test services worldwide has gained ground for 3 months in a row, from 3.6% to 4.5% in September 2026. ## Month by month | Month | Embark estimated searches | Embark Share of Search | Embark rank | Orivet estimated searches | Orivet Share of Search | Orivet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 46.2% | 1 | 6.6K | 4.1% | 5 | | Nov 2025 | 90.5K | 50.3% | 1 | 6.6K | 3.7% | 5 | | Dec 2025 | 135K | 57.1% | 1 | 6.6K | 2.8% | 5 | | Jan 2026 | 135K | 55.6% | 1 | 8.1K | 3.3% | 5 | | Feb 2026 | 110K | 55.4% | 1 | 6.6K | 3.3% | 5 | | Mar 2026 | 110K | 54.7% | 1 | 8.1K | 4% | 5 | | Apr 2026 | 110K | 59.4% | 1 | 6.6K | 3.6% | 5 | | May 2026 | 90.5K | 51.8% | 1 | 6.6K | 3.8% | 4 | | Jun 2026 | 110K | 59.9% | 1 | 6.6K | 3.6% | 5 | | Jul 2026 | 90.5K | 52% | 1 | 6.6K | 3.8% | 4 | | Aug 2026 | 74K | 47.1% | 1 | 6.6K | 4.2% | 5 | | Sep 2026 | 49.5K | 41.5% | 1 | 5.4K | 4.5% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Embark’s and Orivet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Embark**: Measured on the search term “embark vet”. - **Orivet**: Measured on the search term “orivet”. - [Embark profile](/demand/global-en/brands/embark) - [Orivet profile](/demand/global-en/brands/orivet) - [All pet dna test services worldwide](/demand/global-en/categories/pet-dna-test-services): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Embark or Orivet more popular in search? In September 2026, Embark had more branded searches than Orivet among pet dna test services worldwide. Embark had about 49,500 branded searches, while Orivet had 5,400. Embark made up 41.5% of all pet dna test service searches we track, and Orivet accounted for 4.5%. ## Cite this page Brandwave. "Embark vs Orivet: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/embark-vs-orivet This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/embark-vs-orivet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.