--- title: "Elvie vs Willow: Which is more popular by branded search?" description: "Which is more popular in search, Elvie or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Wearable breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elvie-vs-willow-pump" publisher: "Brandwave" --- # Elvie vs Willow: Which is more popular by branded search? Which is more popular in search, Elvie or Willow? Compare estimated monthly branded-search demand and Share of Search inside the Wearable breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elvie and Willow - **Competitive set**: Wearable breast pump brands - **Market**: Global - **Month measured**: Aug 2026 - **Elvie Share of Search**: 5.5% - **Willow Share of Search**: 1.8% ## Which is more popular in search, Elvie or Willow? - In August 2026, Elvie had more branded searches than Willow among wearable breast pump brands worldwide. Elvie was estimated to have 67.8K branded searches compared to Willow’s 22.8K, and held a 5.5% Share of Search versus Willow’s 1.8%. - Elvie was ahead of Willow in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Elvie’s estimated Share of Search among wearable breast pump brands worldwide moved from 11.1% to 5.5%, and its estimated monthly branded searches moved from 129K to 67.8K. - Across the 11 months ending August 2026, Willow’s estimated Share of Search among wearable breast pump brands worldwide moved from 3% to 1.8%, and its estimated monthly branded searches moved from 34.4K to 22.8K. ## How did search popularity change for wearable breast pump brands worldwide in August 2026? - Estimated monthly branded searches for Elvie worldwide fell 47.4% over 11 measured months, from 129K to 67.8K in August 2026. - Estimated monthly branded searches for Willow worldwide fell 33.8% over 11 measured months, from 34.4K to 22.8K in August 2026. ## Month by month | Month | Elvie estimated searches | Elvie Share of Search | Elvie rank | Willow estimated searches | Willow Share of Search | Willow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 129K | 11.1% | 3 | 34.4K | 3% | 5 | | Nov 2025 | 106K | 8.7% | 4 | 31.8K | 2.6% | 5 | | Dec 2025 | 85.9K | 8.2% | 4 | 29K | 2.8% | 5 | | Jan 2026 | 105K | 8.1% | 4 | 37.7K | 2.9% | 5 | | Feb 2026 | 77.8K | 7.4% | 4 | 27.4K | 2.6% | 5 | | Mar 2026 | 85.4K | 7.2% | 4 | 27.5K | 2.3% | 5 | | Apr 2026 | 80.4K | 7% | 4 | 25.5K | 2.2% | 5 | | May 2026 | 74.5K | 6.5% | 4 | 25.6K | 2.2% | 5 | | Jun 2026 | 75.6K | 6.8% | 4 | 22.8K | 2% | 5 | | Jul 2026 | 69.8K | 5.7% | 4 | 22.7K | 1.9% | 5 | | Aug 2026 | 67.8K | 5.5% | 4 | 22.8K | 1.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Elvie’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elvie**: Measured on the search terms “breast pump elvie”, “elvie”, “elvie breast pump”, “elvie com”, “elvie pump”, “elvie rise”, “elvie stride”, “elvie stride 2”, “elvie wearable pump” and “wearable pump elvie”, summed into one figure. - **Willow**: Measured on the search terms “breast pump willow”, “onewillow com”, “willow 360”, “willow go”, “willow pump” and “willow wearable pump”, summed into one figure. - [Elvie profile](/demand/global-en/brands/elvie) - [Willow profile](/demand/global-en/brands/willow-pump) - [All wearable breast pump brands worldwide](/demand/global-en/categories/wearable-breast-pump-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Elvie or Willow? In August 2026, Elvie had more branded searches than Willow among wearable breast pump brands worldwide. Elvie was estimated to have 67.8K branded searches compared to Willow’s 22.8K, and held a 5.5% Share of Search versus Willow’s 1.8%. ## Cite this page Brandwave. "Elvie vs Willow: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/elvie-vs-willow-pump This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elvie-vs-willow-pump. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.