--- title: "Elvie vs Medela: Which is more popular by branded search?" description: "Which is more popular in search, Elvie or Medela? Compare estimated monthly branded-search demand and Share of Search inside the Wearable breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elvie-vs-medela" publisher: "Brandwave" --- # Elvie vs Medela: Which is more popular by branded search? Which is more popular in search, Elvie or Medela? Compare estimated monthly branded-search demand and Share of Search inside the Wearable breast pump brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elvie and Medela - **Competitive set**: Wearable breast pump brands - **Market**: Global - **Month measured**: Aug 2026 - **Elvie Share of Search**: 5.5% - **Medela Share of Search**: 22.4% ## Which is more popular in search, Elvie or Medela? - In August 2026, Medela had more branded searches than Elvie among wearable breast pump brands worldwide. Medela was estimated to have 278K branded searches compared to Elvie’s 67.8K, and held a 22.4% Share of Search versus Elvie’s 5.5%. - Medela was ahead of Elvie in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Elvie’s estimated Share of Search among wearable breast pump brands worldwide moved from 11.1% to 5.5%, and its estimated monthly branded searches moved from 129K to 67.8K. - Across the 11 months ending August 2026, Medela’s estimated Share of Search among wearable breast pump brands worldwide moved from 27.2% to 22.4%, and its estimated monthly branded searches moved from 314K to 278K. ## How did search popularity change for wearable breast pump brands worldwide in August 2026? - Medela’s estimated Share of Search among wearable breast pump brands worldwide has lost ground for 3 months in a row, from 25.3% to 22.4% in August 2026. - Estimated monthly branded searches for Elvie worldwide fell 47.4% over 11 measured months, from 129K to 67.8K in August 2026. ## Month by month | Month | Elvie estimated searches | Elvie Share of Search | Elvie rank | Medela estimated searches | Medela Share of Search | Medela rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 129K | 11.1% | 3 | 314K | 27.2% | 2 | | Nov 2025 | 106K | 8.7% | 4 | 294K | 24.1% | 2 | | Dec 2025 | 85.9K | 8.2% | 4 | 285K | 27.3% | 2 | | Jan 2026 | 105K | 8.1% | 4 | 355K | 27.4% | 2 | | Feb 2026 | 77.8K | 7.4% | 4 | 296K | 28% | 2 | | Mar 2026 | 85.4K | 7.2% | 4 | 302K | 25.6% | 2 | | Apr 2026 | 80.4K | 7% | 4 | 292K | 25.4% | 2 | | May 2026 | 74.5K | 6.5% | 4 | 292K | 25.3% | 2 | | Jun 2026 | 75.6K | 6.8% | 4 | 255K | 22.9% | 2 | | Jul 2026 | 69.8K | 5.7% | 4 | 276K | 22.5% | 2 | | Aug 2026 | 67.8K | 5.5% | 4 | 278K | 22.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Elvie’s and Medela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elvie**: Measured on the search terms “breast pump elvie”, “elvie”, “elvie breast pump”, “elvie com”, “elvie pump”, “elvie rise”, “elvie stride”, “elvie stride 2”, “elvie wearable pump” and “wearable pump elvie”, summed into one figure. - **Medela**: Measured on the search terms “breast pump medela”, “medela”, “medela breast pump”, “medela com”, “medela freestyle”, “medela hands free”, “medela swing maxi”, “medela symphony”, “medela wearable pump” and “wearable pump medela”, summed into one figure. - [Elvie profile](/demand/global-en/brands/elvie) - [Medela profile](/demand/global-en/brands/medela) - [All wearable breast pump brands worldwide](/demand/global-en/categories/wearable-breast-pump-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Elvie or Medela? In August 2026, Medela had more branded searches than Elvie among wearable breast pump brands worldwide. Medela was estimated to have 278K branded searches compared to Elvie’s 67.8K, and held a 22.4% Share of Search versus Elvie’s 5.5%. ## Cite this page Brandwave. "Elvie vs Medela: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/elvie-vs-medela This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elvie-vs-medela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.