--- title: "EltaMD vs Thinkbaby: Which is more popular?" description: "Is EltaMD or Thinkbaby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/eltamd-vs-thinkbaby" publisher: "Brandwave" --- # EltaMD vs Thinkbaby: Which is more popular? Is EltaMD or Thinkbaby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EltaMD and Thinkbaby - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Oct 2026 - **EltaMD Share of Search**: 5.8% - **Thinkbaby Share of Search**: 0.19% ## Is EltaMD or Thinkbaby more popular in search? - In October 2026, EltaMD had more branded searches than Thinkbaby among sunscreen brands worldwide. EltaMD had about 140,000 branded searches, while Thinkbaby had 4,450. EltaMD made up 5.8% of all sunscreen brand searches we track, and Thinkbaby accounted for 0.19%. - EltaMD was ahead of Thinkbaby in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, EltaMD’s share of searches among sunscreen brands worldwide moved from 7.9% to 5.8%, and its estimated monthly branded searches moved from 135K to 140K. - Across the 12 months ending October 2026, Thinkbaby’s share of searches among sunscreen brands worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 3.6K to 4.5K. ## Top sunscreen brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, EltaMD was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Thinkbaby did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Neutrogena | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | EltaMD | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | CeraVe | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Blue Lizard | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Supergoop! | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Ultra Violette | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Banana Boat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Eucerin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Naked Sundays | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COSRX | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sun Bum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Aveeno | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Vacation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | COOLA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Thinkbaby | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Childs Farm | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sunscreen brands - Asked ChatGPT "Which sunscreen brand should I buy?": 1. La Roche-Posay, 2. CeraVe, 3. Blue Lizard - Asked ChatGPT "What are the best sunscreen brands?": 1. La Roche-Posay, 2. EltaMD, 3. Neutrogena, 4. Beauty of Joseon, 5. Supergoop!, 6. Blue Lizard, 7. CeraVe - Asked ChatGPT "What's the best sunscreen brand for daily sun protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe, 4. Neutrogena - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Neutrogena, 3. Blue Lizard Not named in any answer: Ultra Violette, Nivea, Banana Boat, Eucerin, Naked Sundays, COSRX, Sun Bum, Bondi Sands, Aveeno, Vacation, COOLA, Thinkbaby and Childs Farm. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sunscreen brands worldwide in October 2026? - In October 2026, EltaMD lost share of searches among sunscreen brands worldwide, from 6.7% to 5.8%. - Estimated monthly branded searches for Thinkbaby worldwide rose 21.9% over 12 measured months, from 3.6K to 4.5K in October 2026. ## How has branded search for EltaMD and Thinkbaby changed worldwide over the last 12 months? | Month | EltaMD estimated searches | EltaMD Share of Search | EltaMD rank | Thinkbaby estimated searches | Thinkbaby Share of Search | Thinkbaby rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 135K | 7.9% | 8 | 3.6K | 0.21% | 19 | | Dec 2025 | 124K | 7.5% | 8 | 3.7K | 0.22% | 19 | | Jan 2026 | 151K | 7.9% | 7 | 5.5K | 0.29% | 19 | | Feb 2026 | 151K | 8.2% | 6 | 6.7K | 0.36% | 19 | | Mar 2026 | 256K | 9.5% | 4 | 18.4K | 0.69% | 17 | | Apr 2026 | 256K | 8.3% | 6 | 22.6K | 0.73% | 17 | | May 2026 | 256K | 7.3% | 8 | 33.7K | 0.96% | 16 | | Jun 2026 | 256K | 7.1% | 8 | 33.5K | 0.94% | 16 | | Jul 2026 | 239K | 7.9% | 7 | 18.4K | 0.61% | 18 | | Aug 2026 | 171K | 6.7% | 7 | 10K | 0.4% | 19 | | Sep 2026 | 151K | 6.7% | 7 | 4.5K | 0.2% | 19 | | Oct 2026 | 140K | 5.8% | 7 | 4.5K | 0.19% | 19 | ## How are EltaMD’s and Thinkbaby’s branded searches counted? Brandwave collects information about searches that people make online using EltaMD’s and Thinkbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EltaMD**: Measured on the search terms “elta md”, “eltamd” and “eltamd sunscreen”, summed into one figure. - **Thinkbaby**: Measured on the search terms “thinkbaby spf” and “thinkbaby sunscreen”, summed into one figure. - [EltaMD profile](/demand/global-en/brands/eltamd) - [Thinkbaby profile](/demand/global-en/brands/thinkbaby) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 20 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EltaMD or Thinkbaby more popular in search? In October 2026, EltaMD had more branded searches than Thinkbaby among sunscreen brands worldwide. EltaMD had about 140,000 branded searches, while Thinkbaby had 4,450. EltaMD made up 5.8% of all sunscreen brand searches we track, and Thinkbaby accounted for 0.19%. ## Cite this page Brandwave. "EltaMD vs Thinkbaby: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/eltamd-vs-thinkbaby This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eltamd-vs-thinkbaby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.