--- title: "EltaMD vs Supergoop!: Which is searched more?" description: "Is EltaMD or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/eltamd-vs-supergoop" publisher: "Brandwave" --- # EltaMD vs Supergoop!: Which is searched more? Is EltaMD or Supergoop! more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: EltaMD and Supergoop! - **Competitive set**: SPF brands - **Market**: Global - **Month measured**: Sep 2026 - **EltaMD Share of Search**: 0.99% - **Supergoop! Share of Search**: 2% ## Is EltaMD or Supergoop! more popular in search? - In September 2026, Supergoop! had more branded searches than EltaMD among SPF brands worldwide. Supergoop! had about 125,000 branded searches, while EltaMD had 60,500. Supergoop! made up 2% of all SPF brand searches we track, and EltaMD accounted for 0.99%. - Supergoop! was ahead of EltaMD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, EltaMD’s share of searches among SPF brands worldwide moved from 0.95% to 0.99%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending September 2026, Supergoop!’s share of searches among SPF brands worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 108K to 125K. ## Top SPF brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, EltaMD was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Supergoop! was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. EltaMD was listed before Supergoop! in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | EltaMD | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Supergoop! | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | CeraVe | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Neutrogena | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Blue Lizard | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bondi Sands | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SPF brands - Asked ChatGPT "Which SPF brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. Blue Lizard, 4. Neutrogena - Asked ChatGPT "What are the best SPF brands?": 1. La Roche-Posay, 2. EltaMD, 3. Beauty of Joseon, 4. Neutrogena, 5. CeraVe, 6. Supergoop!, 7. Blue Lizard - Asked ChatGPT "What's the best SPF brand for daily face protection?": 1. La Roche-Posay, 2. EltaMD, 3. CeraVe - Searched Google, AI Overview "spf brands": 1. EltaMD, 2. Supergoop!, 3. La Roche-Posay, 4. Neutrogena - Searched Google, AI Overview "best spf": 1. Supergoop!, 2. EltaMD, 3. La Roche-Posay Not named in any answer: Eucerin, COSRX and Bondi Sands. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for SPF brands worldwide in September 2026? - Supergoop!’s share of searches among SPF brands worldwide has lost ground for 3 months in a row, from 3.8% to 2% in September 2026. ## Month by month | Month | EltaMD estimated searches | EltaMD Share of Search | EltaMD rank | Supergoop! estimated searches | Supergoop! Share of Search | Supergoop! rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 0.95% | 9 | 108K | 1.7% | 7 | | Nov 2025 | 60.5K | 0.83% | 9 | 137K | 1.9% | 7 | | Dec 2025 | 49.5K | 0.7% | 9 | 128K | 1.8% | 7 | | Jan 2026 | 60.5K | 0.84% | 9 | 137K | 1.9% | 7 | | Feb 2026 | 60.5K | 0.87% | 9 | 132K | 1.9% | 7 | | Mar 2026 | 90.5K | 1.1% | 9 | 222K | 2.7% | 7 | | Apr 2026 | 90.5K | 1.1% | 9 | 270K | 3.3% | 7 | | May 2026 | 90.5K | 1.1% | 10 | 325K | 3.9% | 7 | | Jun 2026 | 90.5K | 1.2% | 10 | 281K | 3.8% | 7 | | Jul 2026 | 74K | 1% | 10 | 231K | 3.3% | 7 | | Aug 2026 | 60.5K | 0.85% | 9 | 162K | 2.3% | 7 | | Sep 2026 | 60.5K | 0.99% | 9 | 125K | 2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using EltaMD’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **EltaMD**: Measured on the search terms “elta md” and “eltamd”, summed into one figure. - **Supergoop!**: Measured on the search terms “super goop”, “supergoop”, “supergoop spf”, “supergoop sunscreen” and “supergoop unseen sunscreen”, summed into one figure. - [EltaMD profile](/demand/global-en/brands/eltamd) - [Supergoop! profile](/demand/global-en/brands/supergoop) - [All SPF brands worldwide](/demand/global-en/categories/spf-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is EltaMD or Supergoop! more popular in search? In September 2026, Supergoop! had more branded searches than EltaMD among SPF brands worldwide. Supergoop! had about 125,000 branded searches, while EltaMD had 60,500. Supergoop! made up 2% of all SPF brand searches we track, and EltaMD accounted for 0.99%. ## Cite this page Brandwave. "EltaMD vs Supergoop!: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/eltamd-vs-supergoop This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eltamd-vs-supergoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.