--- title: "Elmhurst vs So Good: Which is searched more?" description: "Is Elmhurst or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elmhurst-vs-so-good" publisher: "Brandwave" --- # Elmhurst vs So Good: Which is searched more? Is Elmhurst or So Good more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elmhurst and So Good - **Competitive set**: Oat milk brands - **Market**: Global - **Month measured**: Sep 2026 - **Elmhurst Share of Search**: 1.3% - **So Good Share of Search**: 10.6% ## Is Elmhurst or So Good more popular in search? - In September 2026, So Good had more branded searches than Elmhurst among oat milk brands worldwide. So Good had about 75,600 branded searches, while Elmhurst had 9,000. So Good made up 10.6% of all oat milk brand searches we track, and Elmhurst accounted for 1.3%. - So Good was ahead of Elmhurst in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elmhurst’s share of searches among oat milk brands worldwide moved from 0.97% to 1.3%, and its estimated monthly branded searches moved from 7.8K to 9K. - Across the 12 months ending September 2026, So Good’s share of searches among oat milk brands worldwide moved from 9.4% to 10.6%, and its estimated monthly branded searches moved from 75.3K to 75.6K. ## Top oat milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Elmhurst was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. So Good did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oatly | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chobani | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Planet Oat | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Califia Farms | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Elmhurst | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Minor Figures | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Alpro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | So Good | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about oat milk brands - Asked ChatGPT "Which oat milk brand should I buy?": 1. Oatly, 2. Planet Oat, 3. Chobani, 4. Califia Farms - Asked ChatGPT "What are the best oat milk brands?": 1. Oatly, 2. Califia Farms, 3. Chobani, 4. Planet Oat, 5. Elmhurst - Asked ChatGPT "What's the best oat milk brand for dairy free drinking?": 1. Oatly, 2. Chobani, 3. Planet Oat - Searched Google, AI Overview "oat milk brands": 1. Oatly, 2. Chobani, 3. Planet Oat, 4. Minor Figures, 5. Elmhurst, 6. Califia Farms Not named in any answer: Alpro and So Good. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for oat milk brands worldwide in September 2026? - In September 2026, Elmhurst fell from 7th to 8th among oat milk brands worldwide. ## Month by month | Month | Elmhurst estimated searches | Elmhurst Share of Search | Elmhurst rank | So Good estimated searches | So Good Share of Search | So Good rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.8K | 0.97% | 8 | 75.3K | 9.4% | 4 | | Nov 2025 | 7.8K | 1.2% | 8 | 75.3K | 11.6% | 4 | | Dec 2025 | 7.8K | 1.4% | 7 | 75K | 13.6% | 4 | | Jan 2026 | 9.5K | 1.4% | 8 | 75.3K | 11% | 4 | | Feb 2026 | 7.8K | 1.2% | 8 | 61.5K | 9.3% | 4 | | Mar 2026 | 9.5K | 1.3% | 8 | 75.3K | 10.5% | 4 | | Apr 2026 | 7.8K | 1.2% | 8 | 75.3K | 11.1% | 4 | | May 2026 | 7.8K | 1.2% | 8 | 75.6K | 11.2% | 4 | | Jun 2026 | 6.3K | 0.97% | 8 | 75.9K | 11.7% | 4 | | Jul 2026 | 7.8K | 1.3% | 8 | 75.9K | 12.5% | 4 | | Aug 2026 | 9K | 1.3% | 7 | 75.6K | 10.7% | 4 | | Sep 2026 | 9K | 1.3% | 8 | 75.6K | 10.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Elmhurst’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elmhurst**: Measured on the search terms “elmhurst milk” and “elmhurst oat milk”, summed into one figure. - **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure. - [Elmhurst profile](/demand/global-en/brands/elmhurst) - [So Good profile](/demand/global-en/brands/so-good) - [All oat milk brands worldwide](/demand/global-en/categories/oat-milk-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elmhurst or So Good more popular in search? In September 2026, So Good had more branded searches than Elmhurst among oat milk brands worldwide. So Good had about 75,600 branded searches, while Elmhurst had 9,000. So Good made up 10.6% of all oat milk brand searches we track, and Elmhurst accounted for 1.3%. ## Cite this page Brandwave. "Elmhurst vs So Good: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elmhurst-vs-so-good This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elmhurst-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.