--- title: "Elmhurst vs Minor Figures: Which is searched more?" description: "Is Elmhurst or Minor Figures more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elmhurst-vs-minor-figures" publisher: "Brandwave" --- # Elmhurst vs Minor Figures: Which is searched more? Is Elmhurst or Minor Figures more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Oat milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elmhurst and Minor Figures - **Competitive set**: Oat milk brands - **Market**: Global - **Month measured**: Sep 2026 - **Elmhurst Share of Search**: 1.3% - **Minor Figures Share of Search**: 1.4% ## Is Elmhurst or Minor Figures more popular in search? - In September 2026, Minor Figures had more branded searches than Elmhurst among oat milk brands worldwide. Minor Figures had about 10,300 branded searches, while Elmhurst had 9,000. Minor Figures made up 1.4% of all oat milk brand searches we track, and Elmhurst accounted for 1.3%. - The lead changed hands 4 times in the 12 months ending September 2026: Elmhurst took it in December 2025, Minor Figures took it in January 2026, Elmhurst took it in August 2026, Minor Figures took it in September 2026. - Across the 12 months ending September 2026, Elmhurst’s share of searches among oat milk brands worldwide moved from 0.97% to 1.3%, and its estimated monthly branded searches moved from 7.8K to 9K. - Across the 12 months ending September 2026, Minor Figures’ share of searches among oat milk brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 10.3K. ## Top oat milk brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Elmhurst was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Minor Figures was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Elmhurst and Minor Figures were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oatly | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Chobani | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Planet Oat | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Califia Farms | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Elmhurst | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Minor Figures | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | Alpro | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | So Good | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about oat milk brands - Asked ChatGPT "Which oat milk brand should I buy?": 1. Oatly, 2. Planet Oat, 3. Chobani, 4. Califia Farms - Asked ChatGPT "What are the best oat milk brands?": 1. Oatly, 2. Califia Farms, 3. Chobani, 4. Planet Oat, 5. Elmhurst - Asked ChatGPT "What's the best oat milk brand for dairy free drinking?": 1. Oatly, 2. Chobani, 3. Planet Oat - Searched Google, AI Overview "oat milk brands": 1. Oatly, 2. Chobani, 3. Planet Oat, 4. Minor Figures, 5. Elmhurst, 6. Califia Farms Not named in any answer: Alpro and So Good. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for oat milk brands worldwide in September 2026? - In September 2026, Minor Figures rose from 8th to 7th among oat milk brands worldwide. - In September 2026, Elmhurst fell from 7th to 8th among oat milk brands worldwide. ## Month by month | Month | Elmhurst estimated searches | Elmhurst Share of Search | Elmhurst rank | Minor Figures estimated searches | Minor Figures Share of Search | Minor Figures rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.8K | 0.97% | 8 | 10.3K | 1.3% | 7 | | Nov 2025 | 7.8K | 1.2% | 8 | 10.3K | 1.6% | 6 | | Dec 2025 | 7.8K | 1.4% | 7 | 6.9K | 1.3% | 8 | | Jan 2026 | 9.5K | 1.4% | 8 | 10.2K | 1.5% | 7 | | Feb 2026 | 7.8K | 1.2% | 8 | 8.4K | 1.3% | 7 | | Mar 2026 | 9.5K | 1.3% | 8 | 10.3K | 1.4% | 7 | | Apr 2026 | 7.8K | 1.2% | 8 | 10.3K | 1.5% | 7 | | May 2026 | 7.8K | 1.2% | 8 | 10.3K | 1.5% | 7 | | Jun 2026 | 6.3K | 0.97% | 8 | 8.4K | 1.3% | 7 | | Jul 2026 | 7.8K | 1.3% | 8 | 8.5K | 1.4% | 7 | | Aug 2026 | 9K | 1.3% | 7 | 8.5K | 1.2% | 8 | | Sep 2026 | 9K | 1.3% | 8 | 10.3K | 1.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Elmhurst’s and Minor Figures’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elmhurst**: Measured on the search terms “elmhurst milk” and “elmhurst oat milk”, summed into one figure. - **Minor Figures**: Measured on the search terms “minor figures” and “minor figures oat”, summed into one figure. - [Elmhurst profile](/demand/global-en/brands/elmhurst) - [Minor Figures profile](/demand/global-en/brands/minor-figures) - [All oat milk brands worldwide](/demand/global-en/categories/oat-milk-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elmhurst or Minor Figures more popular in search? In September 2026, Minor Figures had more branded searches than Elmhurst among oat milk brands worldwide. Minor Figures had about 10,300 branded searches, while Elmhurst had 9,000. Minor Figures made up 1.4% of all oat milk brand searches we track, and Elmhurst accounted for 1.3%. ## Cite this page Brandwave. "Elmhurst vs Minor Figures: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elmhurst-vs-minor-figures This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elmhurst-vs-minor-figures. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.