--- title: "Elijah Craig vs Jim Beam: Which is searched more?" description: "Is Elijah Craig or Jim Beam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elijah-craig-vs-jim-beam" publisher: "Brandwave" --- # Elijah Craig vs Jim Beam: Which is searched more? Is Elijah Craig or Jim Beam more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bourbon brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Elijah Craig and Jim Beam - **Competitive set**: Bourbon brands - **Market**: Global - **Month measured**: Sep 2026 - **Elijah Craig Share of Search**: 5.5% - **Jim Beam Share of Search**: 22.3% ## Is Elijah Craig or Jim Beam more popular in search? - In September 2026, Jim Beam had more branded searches than Elijah Craig among bourbon brands worldwide. Jim Beam had about 301,000 branded searches, while Elijah Craig had 74,000. Jim Beam made up 22.3% of all bourbon brand searches we track, and Elijah Craig accounted for 5.5%. - Jim Beam was ahead of Elijah Craig in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Elijah Craig’s share of searches among bourbon brands worldwide moved from 4.1% to 5.5%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Jim Beam’s share of searches among bourbon brands worldwide moved from 20.5% to 22.3%, and its estimated monthly branded searches held steady at 301K. ## Top bourbon brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elijah Craig was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Jim Beam was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Elijah Craig was listed before Jim Beam in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wild Turkey | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Four Roses | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Trace | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Maker's Mark | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Woodford Reserve | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Elijah Craig | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Jim Beam | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Evan Williams | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Old Forester | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Knob Creek | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Blanton's | 11th | 0 of 3 | 2 of 2 | 2 of 5 | | Eagle Rare | 11th | 0 of 3 | 1 of 2 | 1 of 5 | | Basil Hayden | 13th | 1 of 3 | 0 of 2 | 1 of 5 | | Bulleit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Angel's Envy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bourbon brands - Asked ChatGPT "Which bourbon should I buy?": 1. Wild Turkey, 2. Four Roses, 3. Woodford Reserve, 4. Elijah Craig - Asked ChatGPT "What are the best bourbon brands?": 1. Wild Turkey, 2. Buffalo Trace, 3. Four Roses, 4. Woodford Reserve, 5. Maker's Mark, 6. Knob Creek, 7. Old Forester, 8. Elijah Craig - Asked ChatGPT "What's a good bourbon for a beginner?": 1. Maker's Mark, 2. Buffalo Trace, 3. Woodford Reserve, 4. Four Roses, 5. Basil Hayden - Searched Google, AI Overview "bourbon brands": 1. Buffalo Trace, 2. Jim Beam, 3. Wild Turkey, 4. Maker's Mark, 5. Four Roses, 6. Elijah Craig, 7. Eagle Rare, 8. Blanton's, 9. Knob Creek - Searched Google, AI Overview "bourbon whiskey": 1. Wild Turkey, 2. Four Roses, 3. Maker's Mark, 4. Evan Williams, 5. Woodford Reserve, 6. Buffalo Trace, 7. Old Forester, 8. Elijah Craig, 9. Blanton's Not named in any answer: Bulleit and Angel's Envy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for bourbon brands worldwide in September 2026? - In September 2026, Elijah Craig overtook Wild Turkey to rank 8th among bourbon brands worldwide, with 5.5% of the searches. - In September 2026, Jim Beam lost share of searches among bourbon brands worldwide, from 22.9% to 22.3%. ## Month by month | Month | Elijah Craig estimated searches | Elijah Craig Share of Search | Elijah Craig rank | Jim Beam estimated searches | Jim Beam Share of Search | Jim Beam rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4.1% | 9 | 301K | 20.5% | 1 | | Nov 2025 | 60.5K | 3.8% | 11 | 301K | 18.8% | 1 | | Dec 2025 | 90.5K | 3.6% | 10 | 673K | 26.7% | 1 | | Jan 2026 | 60.5K | 4.1% | 9 | 301K | 20.5% | 1 | | Feb 2026 | 49.5K | 3.8% | 9 | 368K | 28% | 1 | | Mar 2026 | 60.5K | 4.8% | 9 | 246K | 19.6% | 1 | | Apr 2026 | 49.5K | 4% | 10 | 246K | 20.1% | 1 | | May 2026 | 165K | 11.9% | 2 | 246K | 17.7% | 1 | | Jun 2026 | 74K | 5.9% | 8 | 246K | 19.5% | 1 | | Jul 2026 | 49.5K | 4.1% | 9 | 246K | 20.5% | 1 | | Aug 2026 | 60.5K | 4.6% | 9 | 301K | 22.9% | 1 | | Sep 2026 | 74K | 5.5% | 8 | 301K | 22.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Elijah Craig’s and Jim Beam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Elijah Craig**: Measured on the search term “elijah craig”. - **Jim Beam**: Measured on the search term “jim beam”. - [Elijah Craig profile](/demand/global-en/brands/elijah-craig) - [Jim Beam profile](/demand/global-en/brands/jim-beam) - [All bourbon brands worldwide](/demand/global-en/categories/bourbon-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Elijah Craig or Jim Beam more popular in search? In September 2026, Jim Beam had more branded searches than Elijah Craig among bourbon brands worldwide. Jim Beam had about 301,000 branded searches, while Elijah Craig had 74,000. Jim Beam made up 22.3% of all bourbon brand searches we track, and Elijah Craig accounted for 5.5%. ## Cite this page Brandwave. "Elijah Craig vs Jim Beam: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elijah-craig-vs-jim-beam This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elijah-craig-vs-jim-beam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.