--- title: "Eli & Elm vs Emma Sleep: Which is searched more?" description: "Is Eli & Elm or Emma Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pillow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/eli-and-elm-vs-emma-sleep" publisher: "Brandwave" --- # Eli & Elm vs Emma Sleep: Which is searched more? Is Eli & Elm or Emma Sleep more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pillow brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eli & Elm and Emma Sleep - **Competitive set**: Pillow brands - **Market**: Global - **Month measured**: Sep 2026 - **Eli & Elm Share of Search**: 0.05% - **Emma Sleep Share of Search**: 11.4% ## Is Eli & Elm or Emma Sleep more popular in search? - In September 2026, Emma Sleep had more branded searches than Eli & Elm among pillow brands worldwide. Emma Sleep had about 52,400 branded searches, while Eli & Elm had 210. Emma Sleep made up 11.4% of all pillow brand searches we track, and Eli & Elm accounted for 0.05%. - Emma Sleep was ahead of Eli & Elm in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Eli & Elm’s share of searches among pillow brands worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches held steady at 210. - Across the 12 months ending September 2026, Emma Sleep’s share of searches among pillow brands worldwide moved from 11.8% to 11.4%, and its estimated monthly branded searches moved from 64.1K to 52.4K. ## Top pillow brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Eli & Elm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Emma Sleep did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coop Sleep Goods | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Saatva | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Eli & Elm | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Tempur-Pedic | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Silentnight | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sealy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Slumberdown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pillow brands - Asked ChatGPT "Which pillow brand should I buy?": 1. Coop Sleep Goods, 2. Saatva - Asked ChatGPT "What are the best pillow brands?": 1. Coop Sleep Goods, 2. Saatva, 3. Tempur-Pedic, 4. Eli & Elm - Asked ChatGPT "What's the best pillow brand for side sleepers?": 1. Coop Sleep Goods, 2. Eli & Elm, 3. Tempur-Pedic - Searched Google, AI Overview "best pillow": 1. Coop Sleep Goods, 2. Saatva - Searched Google, AI Overview "pillow for side sleepers": 1. Coop Sleep Goods Not named in any answer: Silentnight, Simba, Emma Sleep, Sealy and Slumberdown. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for pillow brands worldwide in September 2026? - In September 2026, Emma Sleep lost share of searches among pillow brands worldwide, from 14% to 11.4%. ## Month by month | Month | Eli & Elm estimated searches | Eli & Elm Share of Search | Eli & Elm rank | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.04% | 9 | 64.1K | 11.8% | 4 | | Nov 2025 | 320 | 0.04% | 9 | 94.9K | 10.5% | 4 | | Dec 2025 | 1.3K | 0.09% | 9 | 53.1K | 3.8% | 4 | | Jan 2026 | 1.3K | 0.21% | 9 | 77.6K | 12.3% | 4 | | Feb 2026 | 480 | 0.1% | 9 | 52.4K | 11.1% | 4 | | Mar 2026 | 390 | 0.09% | 9 | 53.1K | 11.7% | 4 | | Apr 2026 | 260 | 0.06% | 9 | 53.1K | 12.5% | 4 | | May 2026 | 260 | 0.06% | 9 | 53.1K | 11.3% | 4 | | Jun 2026 | 170 | 0.04% | 9 | 53.9K | 13.6% | 4 | | Jul 2026 | 210 | 0.05% | 9 | 53.9K | 11.9% | 4 | | Aug 2026 | 260 | 0.05% | 9 | 68.6K | 14% | 4 | | Sep 2026 | 210 | 0.05% | 9 | 52.4K | 11.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Eli & Elm’s and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eli & Elm**: Measured on the search term “eli & elm”. - **Emma Sleep**: Measured on the search terms “emma sleep” and “emmasleep mattress”, summed into one figure. - [Eli & Elm profile](/demand/global-en/brands/eli-and-elm) - [Emma Sleep profile](/demand/global-en/brands/emma-sleep) - [All pillow brands worldwide](/demand/global-en/categories/pillow-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eli & Elm or Emma Sleep more popular in search? In September 2026, Emma Sleep had more branded searches than Eli & Elm among pillow brands worldwide. Emma Sleep had about 52,400 branded searches, while Eli & Elm had 210. Emma Sleep made up 11.4% of all pillow brand searches we track, and Eli & Elm accounted for 0.05%. ## Cite this page Brandwave. "Eli & Elm vs Emma Sleep: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/eli-and-elm-vs-emma-sleep This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eli-and-elm-vs-emma-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.