---
title: "Elgato vs Razer: Which is more popular by branded search?"
description: "Which is more popular in search, Elgato or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Webcam brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/elgato-vs-razer"
publisher: "Brandwave"
---

# Elgato vs Razer: Which is more popular by branded search?

Which is more popular in search, Elgato or Razer? Compare estimated monthly branded-search demand and Share of Search inside the Webcam brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elgato and Razer
- **Competitive set**: Webcam brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Elgato Share of Search**: 6.3%
- **Razer Share of Search**: 17.4%

## Which is more popular in search, Elgato or Razer?

- In August 2026, Razer had more branded searches than Elgato among webcam brands worldwide. Razer was estimated to have 885K branded searches compared to Elgato’s 318K, and held a 17.4% Share of Search versus Elgato’s 6.3%.
- Razer was ahead of Elgato in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elgato’s estimated Share of Search among webcam brands worldwide moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 392K to 318K.
- Across the 11 months ending August 2026, Razer’s estimated Share of Search among webcam brands worldwide moved from 19.2% to 17.4%, and its estimated monthly branded searches moved from 1M to 885K.

## How did search popularity change for webcam brands worldwide in August 2026?

- In August 2026, Razer lost estimated Share of Search among webcam brands worldwide, from 18.2% to 17.4%.
- Estimated monthly branded searches for Elgato worldwide fell 18.9% over 11 measured months, from 392K to 318K in August 2026.

## Month by month

| Month | Elgato estimated searches | Elgato Share of Search | Elgato rank | Razer estimated searches | Razer Share of Search | Razer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 392K | 7.2% | 4 | 1M | 19.2% | 3 |
| Nov 2025 | 392K | 6.4% | 4 | 1.3M | 20.8% | 3 |
| Dec 2025 | 393K | 6.5% | 4 | 1.3M | 20.9% | 3 |
| Jan 2026 | 393K | 6.9% | 4 | 1.3M | 22.2% | 3 |
| Feb 2026 | 322K | 6.5% | 4 | 1M | 20.9% | 3 |
| Mar 2026 | 389K | 7.6% | 4 | 1M | 20.4% | 3 |
| Apr 2026 | 318K | 6.6% | 4 | 866K | 18.1% | 3 |
| May 2026 | 385K | 7.4% | 4 | 867K | 16.7% | 3 |
| Jun 2026 | 316K | 6.2% | 4 | 851K | 16.8% | 3 |
| Jul 2026 | 318K | 6.7% | 4 | 864K | 18.2% | 3 |
| Aug 2026 | 318K | 6.3% | 4 | 885K | 17.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Elgato’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elgato**: Measured on the search terms “elgato”, “elgato com”, “elgato facecam”, “elgato webcam” and “webcam elgato”, summed into one figure.
- **Razer**: Measured on the search terms “gaming mouse razer”, “razer”, “razer com”, “razer deathadder”, “razer gaming mouse”, “razer kiyo”, “razer mouse”, “razer webcam” and “webcam razer”, summed into one figure.

- [Elgato profile](/demand/global-en/brands/elgato)
- [Razer profile](/demand/global-en/brands/razer)
- [All webcam brands worldwide](/demand/global-en/categories/webcam-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Elgato or Razer?

In August 2026, Razer had more branded searches than Elgato among webcam brands worldwide. Razer was estimated to have 885K branded searches compared to Elgato’s 318K, and held a 17.4% Share of Search versus Elgato’s 6.3%.

## Cite this page

Brandwave. "Elgato vs Razer: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/elgato-vs-razer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elgato-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.