---
title: "e.l.f. vs Real Techniques: Which is searched more?"
description: "Which is more popular in search, e.l.f. or Real Techniques? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/elf-vs-real-techniques"
publisher: "Brandwave"
---

# e.l.f. vs Real Techniques: Which is searched more?

Which is more popular in search, e.l.f. or Real Techniques? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: e.l.f. and Real Techniques
- **Competitive set**: Concealer brush brands
- **Market**: Global
- **Month measured**: Sep 2026
- **e.l.f. Share of Search**: 16.3%
- **Real Techniques Share of Search**: 6%

## Which is more popular in search, e.l.f. or Real Techniques?

- In September 2026, e.l.f. had more branded searches than Real Techniques among concealer brush brands worldwide. e.l.f. was estimated to have 165K branded searches compared to Real Techniques’ 60.5K, and held a 16.3% Share of Search versus Real Techniques’ 6%.
- e.l.f. was ahead of Real Techniques in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among concealer brush brands worldwide moved from 15% to 16.3%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Real Techniques’ estimated Share of Search among concealer brush brands worldwide moved from 5.5% to 6%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for concealer brush brands worldwide in September 2026?

- Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
- Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Month by month

| Month | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank | Real Techniques estimated searches | Real Techniques Share of Search | Real Techniques rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 15% | 2 | 74K | 5.5% | 5 |
| Nov 2025 | 201K | 10.6% | 3 | 110K | 5.8% | 5 |
| Dec 2025 | 201K | 12.3% | 3 | 110K | 6.7% | 5 |
| Jan 2026 | 165K | 12.3% | 3 | 74K | 5.5% | 5 |
| Feb 2026 | 135K | 12.2% | 3 | 60.5K | 5.5% | 5 |
| Mar 2026 | 165K | 14.5% | 3 | 60.5K | 5.3% | 5 |
| Apr 2026 | 165K | 14.5% | 3 | 60.5K | 5.3% | 5 |
| May 2026 | 201K | 19.7% | 2 | 60.5K | 5.9% | 5 |
| Jun 2026 | 165K | 19.2% | 2 | 49.5K | 5.8% | 5 |
| Jul 2026 | 165K | 14.9% | 2 | 60.5K | 5.5% | 5 |
| Aug 2026 | 165K | 16.3% | 2 | 60.5K | 6% | 5 |
| Sep 2026 | 165K | 16.3% | 2 | 60.5K | 6% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using e.l.f.’s and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **e.l.f.**: Measured on the search term “elf cosmetics”.
- **Real Techniques**: Measured on the search term “real techniques”.

- [e.l.f. profile](/demand/global-en/brands/elf)
- [Real Techniques profile](/demand/global-en/brands/real-techniques)
- [All concealer brush brands worldwide](/demand/global-en/categories/concealer-brush-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, e.l.f. or Real Techniques?

In September 2026, e.l.f. had more branded searches than Real Techniques among concealer brush brands worldwide. e.l.f. was estimated to have 165K branded searches compared to Real Techniques’ 60.5K, and held a 16.3% Share of Search versus Real Techniques’ 6%.

## Cite this page

Brandwave. "e.l.f. vs Real Techniques: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elf-vs-real-techniques

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elf-vs-real-techniques. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.