--- title: "e.l.f. vs Rare Beauty: Which is searched more?" description: "Which is more popular in search, e.l.f. or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elf-vs-rare-beauty" publisher: "Brandwave" --- # e.l.f. vs Rare Beauty: Which is searched more? Which is more popular in search, e.l.f. or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: e.l.f. and Rare Beauty - **Competitive set**: Concealer brush brands - **Market**: Global - **Month measured**: Sep 2026 - **e.l.f. Share of Search**: 19.4% - **Rare Beauty Share of Search**: 64.7% ## Which is more popular in search, e.l.f. or Rare Beauty? - In September 2026, Rare Beauty had more branded searches than e.l.f. among concealer brush brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to e.l.f.’s 165K, and held a 64.7% Share of Search versus e.l.f.’s 19.4%. - Rare Beauty was ahead of e.l.f. in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among concealer brush brands worldwide moved from 17.2% to 19.4%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer brush brands worldwide moved from 70.2% to 64.7%, and its estimated monthly branded searches moved from 823K to 550K. ## How did search popularity change for concealer brush brands worldwide in September 2026? - Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026. - Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026. ## Month by month | Month | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 17.2% | 2 | 823K | 70.2% | 1 | | Nov 2025 | 201K | 12.2% | 2 | 1.2M | 74.3% | 1 | | Dec 2025 | 201K | 14.1% | 2 | 1M | 70.4% | 1 | | Jan 2026 | 165K | 14.5% | 2 | 823K | 72.4% | 1 | | Feb 2026 | 135K | 14.3% | 2 | 673K | 71.4% | 1 | | Mar 2026 | 165K | 17% | 2 | 673K | 69.2% | 1 | | Apr 2026 | 165K | 17% | 2 | 673K | 69.2% | 1 | | May 2026 | 201K | 22.7% | 2 | 550K | 62.1% | 1 | | Jun 2026 | 165K | 22.8% | 2 | 450K | 62.1% | 1 | | Jul 2026 | 165K | 17% | 2 | 673K | 69.2% | 1 | | Aug 2026 | 165K | 19.4% | 2 | 550K | 64.7% | 1 | | Sep 2026 | 165K | 19.4% | 2 | 550K | 64.7% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using e.l.f.’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **e.l.f.**: Measured on the search term “elf cosmetics”. - **Rare Beauty**: Measured on the search term “rare beauty”. - [e.l.f. profile](/demand/global-en/brands/elf) - [Rare Beauty profile](/demand/global-en/brands/rare-beauty) - [All concealer brush brands worldwide](/demand/global-en/categories/concealer-brush-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, e.l.f. or Rare Beauty? In September 2026, Rare Beauty had more branded searches than e.l.f. among concealer brush brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to e.l.f.’s 165K, and held a 64.7% Share of Search versus e.l.f.’s 19.4%. ## Cite this page Brandwave. "e.l.f. vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elf-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elf-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.