--- title: "e.l.f. vs Heimish: Which is searched more?" description: "Is e.l.f. or Heimish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleansing balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elf-vs-heimish" publisher: "Brandwave" --- # e.l.f. vs Heimish: Which is searched more? Is e.l.f. or Heimish more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleansing balm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: e.l.f. and Heimish - **Competitive set**: Cleansing balm brands - **Market**: Global - **Month measured**: Sep 2026 - **e.l.f. Share of Search**: 12.1% - **Heimish Share of Search**: 0.73% ## Is e.l.f. or Heimish more popular in search? - In September 2026, e.l.f. had more branded searches than Heimish among cleansing balm brands worldwide. e.l.f. had about 165,000 branded searches, while Heimish had 9,900. e.l.f. made up 12.1% of all cleansing balm brand searches we track, and Heimish accounted for 0.73%. - e.l.f. was ahead of Heimish in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, e.l.f.’s share of searches among cleansing balm brands worldwide moved from 14.3% to 12.1%, and its estimated monthly branded searches moved from 201K to 165K. - Across the 12 months ending September 2026, Heimish’s share of searches among cleansing balm brands worldwide moved from 1.1% to 0.73%, and its estimated monthly branded searches moved from 14.8K to 9.9K. ## Top cleansing balm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, e.l.f. was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Heimish did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Clinique | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Banila Co | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | e.l.f. | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Farmacy | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Elemis | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Beauty of Joseon | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Heimish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleansing balm brands - Asked ChatGPT "Which cleansing balm brand should I buy?": 1. Clinique, 2. Banila Co, 3. Farmacy - Asked ChatGPT "What are the best cleansing balm brands?": 1. Clinique, 2. Banila Co, 3. Farmacy, 4. Beauty of Joseon, 5. Elemis, 6. e.l.f. - Asked ChatGPT "What's the best cleansing balm brand for makeup removal?": 1. Clinique, 2. Banila Co, 3. Farmacy - Searched Google, AI Overview "best cleansing balm": 1. Clinique, 2. Banila Co, 3. Elemis, 4. e.l.f., 5. Farmacy - Searched Google, AI Overview "cleansing balm for dry skin": 1. e.l.f., 2. Banila Co Not named in any answer: Heimish. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cleansing balm brands worldwide in September 2026? - In September 2026, e.l.f. lost share of searches among cleansing balm brands worldwide, from 12.9% to 12.1%. - In September 2026, Heimish fell from 5th to 6th among cleansing balm brands worldwide. ## Month by month | Month | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank | Heimish estimated searches | Heimish Share of Search | Heimish rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 201K | 14.3% | 3 | 14.8K | 1.1% | 5 | | Nov 2025 | 201K | 9.3% | 3 | 14.8K | 0.68% | 5 | | Dec 2025 | 201K | 12.2% | 3 | 12.1K | 0.74% | 5 | | Jan 2026 | 165K | 10.3% | 3 | 12.1K | 0.75% | 5 | | Feb 2026 | 135K | 12.4% | 3 | 12.1K | 1.1% | 5 | | Mar 2026 | 165K | 12% | 3 | 14.8K | 1.1% | 5 | | Apr 2026 | 165K | 10.9% | 3 | 14.8K | 0.97% | 5 | | May 2026 | 201K | 13.7% | 3 | 14.8K | 1% | 5 | | Jun 2026 | 165K | 14.8% | 3 | 12.1K | 1.1% | 5 | | Jul 2026 | 165K | 11.3% | 3 | 12.1K | 0.83% | 5 | | Aug 2026 | 165K | 12.9% | 3 | 12.1K | 0.94% | 5 | | Sep 2026 | 165K | 12.1% | 3 | 9.9K | 0.73% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using e.l.f.’s and Heimish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **e.l.f.**: Measured on the search term “elf cosmetics”. - **Heimish**: Measured on the search term “heimish all clean balm”. - [e.l.f. profile](/demand/global-en/brands/elf) - [Heimish profile](/demand/global-en/brands/heimish) - [All cleansing balm brands worldwide](/demand/global-en/categories/cleansing-balm-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is e.l.f. or Heimish more popular in search? In September 2026, e.l.f. had more branded searches than Heimish among cleansing balm brands worldwide. e.l.f. had about 165,000 branded searches, while Heimish had 9,900. e.l.f. made up 12.1% of all cleansing balm brand searches we track, and Heimish accounted for 0.73%. ## Cite this page Brandwave. "e.l.f. vs Heimish: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elf-vs-heimish This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elf-vs-heimish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.