---
title: "e.l.f. vs Essence: Which is more popular by branded search?"
description: "Which is more popular in search, e.l.f. or Essence? Compare estimated monthly branded-search demand and Share of Search inside the Eyebrow tools brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/elf-vs-essence-makeup"
publisher: "Brandwave"
---

# e.l.f. vs Essence: Which is more popular by branded search?

Which is more popular in search, e.l.f. or Essence? Compare estimated monthly branded-search demand and Share of Search inside the Eyebrow tools brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: e.l.f. and Essence
- **Competitive set**: Eyebrow tools brands
- **Market**: Global
- **Month measured**: Aug 2026
- **e.l.f. Share of Search**: 8%
- **Essence Share of Search**: 0.03%

## Which is more popular in search, e.l.f. or Essence?

- In August 2026, e.l.f. had more branded searches than Essence among eyebrow tools brands worldwide. e.l.f. was estimated to have 165K branded searches compared to Essence’s 590, and held an 8% Share of Search versus Essence’s 0.03%.
- e.l.f. was ahead of Essence in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide moved from 9.1% to 8%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Essence’s estimated Share of Search among eyebrow tools brands worldwide moved from <0.01% to 0.03%, and its estimated monthly branded searches moved from 170 to 590.

## How did search popularity change for eyebrow tools brands worldwide in August 2026?

- e.l.f.’s estimated Share of Search among eyebrow tools brands worldwide has lost ground for 3 months in a row, from 9.7% to 8% in August 2026.
- Estimated monthly branded searches for Essence worldwide rose 247.1% over 11 measured months, from 170 to 590 in August 2026.

## Month by month

| Month | e.l.f. estimated searches | e.l.f. Share of Search | e.l.f. rank | Essence estimated searches | Essence Share of Search | Essence rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 9.1% | 4 | 170 | <0.01% | 6 |
| Nov 2025 | 201K | 7.8% | 4 | 210 | <0.01% | 6 |
| Dec 2025 | 201K | 8.6% | 4 | 210 | <0.01% | 6 |
| Jan 2026 | 165K | 7.4% | 4 | 170 | <0.01% | 6 |
| Feb 2026 | 135K | 7.4% | 4 | 140 | <0.01% | 6 |
| Mar 2026 | 165K | 8% | 4 | 170 | <0.01% | 6 |
| Apr 2026 | 165K | 8.1% | 4 | 170 | <0.01% | 6 |
| May 2026 | 201K | 9.7% | 3 | 170 | <0.01% | 6 |
| Jun 2026 | 165K | 8.2% | 3 | 1.3K | 0.06% | 6 |
| Jul 2026 | 165K | 8.1% | 4 | 880 | 0.04% | 6 |
| Aug 2026 | 165K | 8% | 4 | 590 | 0.03% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using e.l.f.’s and Essence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **e.l.f.**: Measured on the search term “elf cosmetics”.
- **Essence**: Measured on the search term “essence nz”.

- [e.l.f. profile](/demand/global-en/brands/elf)
- [Essence profile](/demand/global-en/brands/essence-makeup)
- [All eyebrow tools brands worldwide](/demand/global-en/categories/eyebrow-tools-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, e.l.f. or Essence?

In August 2026, e.l.f. had more branded searches than Essence among eyebrow tools brands worldwide. e.l.f. was estimated to have 165K branded searches compared to Essence’s 590, and held an 8% Share of Search versus Essence’s 0.03%.

## Cite this page

Brandwave. "e.l.f. vs Essence: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/elf-vs-essence-makeup

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elf-vs-essence-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.