--- title: "Eley vs Giraffe Tools: Which is more popular?" description: "Is Eley or Giraffe Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hose reels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/eley-vs-giraffe-tools" publisher: "Brandwave" --- # Eley vs Giraffe Tools: Which is more popular? Is Eley or Giraffe Tools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hose reels set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Eley and Giraffe Tools - **Competitive set**: Hose reels - **Market**: Global - **Month measured**: Oct 2026 - **Eley Share of Search**: 6.5% - **Giraffe Tools Share of Search**: 60.9% ## Is Eley or Giraffe Tools more popular in search? - In October 2026, Giraffe Tools had more branded searches than Eley among hose reels worldwide. Giraffe Tools had about 27,100 branded searches, while Eley had 2,900. Giraffe Tools made up 60.9% of all hose reel searches we track, and Eley accounted for 6.5%. - Giraffe Tools was ahead of Eley in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Eley’s share of searches among hose reels worldwide moved from 11.4% to 6.5%, and its estimated monthly branded searches moved from 4.4K to 2.9K. - Across the 12 months ending October 2026, Giraffe Tools’ share of searches among hose reels worldwide moved from 57.8% to 60.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top hose reels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Giraffe Tools was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Eley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giraffe Tools was listed before Eley in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giraffe Tools | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Eley | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Suncast | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Liberty Garden | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gardena | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hozelock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Karcher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | VonHaus | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hose reels - Asked ChatGPT "Which hose reel should I buy?": 1. Giraffe Tools, 2. Eley - Asked ChatGPT "What are the best hose reel brands?": 1. Giraffe Tools, 2. Eley, 3. Suncast, 4. Liberty Garden - Asked ChatGPT "What's the best hose reel for a long garden hose?": 1. Giraffe Tools - Searched Google, AI Overview "hose reels": 1. Giraffe Tools - Searched Google, AI Overview "garden hose reel": named none of the brands we track Not named in any answer: Gardena, Hozelock, Karcher and VonHaus. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hose reels worldwide in October 2026? - In October 2026, Giraffe Tools gained share of searches among hose reels worldwide, from 51.7% to 60.9%. - In October 2026, Eley lost share of searches among hose reels worldwide, from 10.3% to 6.5%. ## How has branded search for Eley and Giraffe Tools changed worldwide over the last 12 months? | Month | Eley estimated searches | Eley Share of Search | Eley rank | Giraffe Tools estimated searches | Giraffe Tools Share of Search | Giraffe Tools rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 11.4% | 3 | 22.2K | 57.8% | 1 | | Dec 2025 | 2.9K | 8.2% | 3 | 22.2K | 63.1% | 1 | | Jan 2026 | 2.4K | 7.7% | 4 | 18.1K | 58.1% | 1 | | Feb 2026 | 2.9K | 7.9% | 4 | 22.2K | 60.2% | 1 | | Mar 2026 | 8.1K | 13.7% | 3 | 27.1K | 45.9% | 1 | | Apr 2026 | 14.8K | 16.5% | 3 | 33.1K | 37% | 1 | | May 2026 | 14.8K | 15% | 4 | 33.1K | 33.5% | 1 | | Jun 2026 | 12.1K | 14% | 4 | 33.1K | 38.3% | 1 | | Jul 2026 | 8.1K | 11% | 5 | 27.1K | 36.8% | 1 | | Aug 2026 | 6.6K | 10.8% | 5 | 27.1K | 44.3% | 1 | | Sep 2026 | 4.4K | 10.3% | 4 | 22.2K | 51.7% | 1 | | Oct 2026 | 2.9K | 6.5% | 5 | 27.1K | 60.9% | 1 | ## How are Eley’s and Giraffe Tools’ branded searches counted? Brandwave collects information about searches that people make online using Eley’s and Giraffe Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Eley**: Measured on the search term “eley hose reel”. - **Giraffe Tools**: Measured on the search term “giraffe tools”. - [Eley profile](/demand/global-en/brands/eley) - [Giraffe Tools profile](/demand/global-en/brands/giraffe-tools) - [All hose reels worldwide](/demand/global-en/categories/hose-reels): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Eley or Giraffe Tools more popular in search? In October 2026, Giraffe Tools had more branded searches than Eley among hose reels worldwide. Giraffe Tools had about 27,100 branded searches, while Eley had 2,900. Giraffe Tools made up 60.9% of all hose reel searches we track, and Eley accounted for 6.5%. ## Cite this page Brandwave. "Eley vs Giraffe Tools: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/eley-vs-giraffe-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/eley-vs-giraffe-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.