--- title: "ElevenLabs vs Play.ht: Which is more popular by branded search?" description: "Which is more popular in search, ElevenLabs or Play.ht? Compare estimated monthly branded-search demand and Share of Search inside the Text to speech tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elevenlabs-vs-play-ht" publisher: "Brandwave" --- # ElevenLabs vs Play.ht: Which is more popular by branded search? Which is more popular in search, ElevenLabs or Play.ht? Compare estimated monthly branded-search demand and Share of Search inside the Text to speech tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ElevenLabs and Play.ht - **Competitive set**: Text to speech tools - **Market**: Global - **Month measured**: Aug 2026 - **ElevenLabs Share of Search**: 95.3% - **Play.ht Share of Search**: 0.49% ## Which is more popular in search, ElevenLabs or Play.ht? - In August 2026, ElevenLabs had more branded searches than Play.ht among text to speech tools worldwide. ElevenLabs was estimated to have 8.7M branded searches compared to Play.ht’s 44.4K, and held a 95.3% Share of Search versus Play.ht’s 0.49%. - ElevenLabs was ahead of Play.ht in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among text to speech tools worldwide moved from 89.6% to 95.3%, and its estimated monthly branded searches moved from 6.1M to 8.7M. - Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech tools worldwide moved from 1.8% to 0.49%, and its estimated monthly branded searches moved from 121K to 44.4K. ## How did search popularity change for text to speech tools worldwide in August 2026? - ElevenLabs’ estimated Share of Search among text to speech tools worldwide has gained ground for 3 months in a row, from 91.5% to 95.3% in August 2026. - Play.ht’s estimated Share of Search among text to speech tools worldwide has lost ground for 3 months in a row, from 1% to 0.49% in August 2026. ## Month by month | Month | ElevenLabs estimated searches | ElevenLabs Share of Search | ElevenLabs rank | Play.ht estimated searches | Play.ht Share of Search | Play.ht rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.1M | 89.6% | 1 | 121K | 1.8% | 3 | | Nov 2025 | 6M | 90.5% | 1 | 99K | 1.5% | 3 | | Dec 2025 | 7M | 91.3% | 1 | 99K | 1.3% | 3 | | Jan 2026 | 8.5M | 90.7% | 1 | 148K | 1.6% | 3 | | Feb 2026 | 7.3M | 90.6% | 1 | 148K | 1.8% | 3 | | Mar 2026 | 8.7M | 91.3% | 1 | 121K | 1.3% | 3 | | Apr 2026 | 7.3M | 91.2% | 1 | 99K | 1.2% | 3 | | May 2026 | 7.4M | 91.5% | 1 | 81K | 1% | 3 | | Jun 2026 | 8.9M | 94.3% | 1 | 54.2K | 0.57% | 4 | | Jul 2026 | 9.1M | 95.2% | 1 | 54.2K | 0.57% | 3 | | Aug 2026 | 8.7M | 95.3% | 1 | 44.4K | 0.49% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ElevenLabs’ and Play.ht’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ElevenLabs**: Measured on the search terms “11 labs”, “11labs”, “eleven labs”, “eleven labs ai”, “eleven labs app”, “eleven labs com”, “eleven labs io”, “eleven labs pricing”, “eleven labs text to speech”, “eleven labs voice isolator”, “elevenlabs”, “elevenlabs agents”, “elevenlabs ai”, “elevenlabs ai voice”, “elevenlabs ai voice generator”, “elevenlabs app”, “elevenlabs dubbing”, “elevenlabs free”, “elevenlabs io”, “elevenlabs music”, “elevenlabs pricing”, “elevenlabs reader”, “elevenlabs sound effects”, “elevenlabs speech to text”, “elevenlabs text to speech”, “elevenlabs voice”, “elevenlabs voice changer”, “elevenlabs voice cloning”, “elevenlabs voice generator”, “elevenlabs voice isolator”, “elevenlabs voices” and “elevenlabs.io”, summed into one figure. - **Play.ht**: Measured on the search terms “play ht” and “play.ht”, summed into one figure. - [ElevenLabs profile](/demand/global-en/brands/elevenlabs) - [Play.ht profile](/demand/global-en/brands/play-ht) - [All text to speech tools worldwide](/demand/global-en/categories/ai-text-to-speech): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ElevenLabs or Play.ht? In August 2026, ElevenLabs had more branded searches than Play.ht among text to speech tools worldwide. ElevenLabs was estimated to have 8.7M branded searches compared to Play.ht’s 44.4K, and held a 95.3% Share of Search versus Play.ht’s 0.49%. ## Cite this page Brandwave. "ElevenLabs vs Play.ht: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/elevenlabs-vs-play-ht This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elevenlabs-vs-play-ht. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.