--- title: "ElevenLabs vs HeyGen: Which is searched more?" description: "Is ElevenLabs or HeyGen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI dubbing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/elevenlabs-vs-heygen" publisher: "Brandwave" --- # ElevenLabs vs HeyGen: Which is searched more? Is ElevenLabs or HeyGen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI dubbing tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ElevenLabs and HeyGen - **Competitive set**: AI dubbing tools - **Market**: Global - **Month measured**: Sep 2026 - **ElevenLabs Share of Search**: 74.8% - **HeyGen Share of Search**: 21.1% ## Is ElevenLabs or HeyGen more popular in search? - In September 2026, ElevenLabs had more branded searches than HeyGen among AI dubbing tools worldwide. ElevenLabs had about 7.1 million branded searches, while HeyGen had 2 million. ElevenLabs made up 74.8% of all AI dubbing tool searches we track, and HeyGen accounted for 21.1%. - ElevenLabs was ahead of HeyGen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ElevenLabs’ share of searches among AI dubbing tools worldwide moved from 68% to 74.8%, and its estimated monthly branded searches moved from 5.9M to 7.1M. - Across the 12 months ending September 2026, HeyGen’s share of searches among AI dubbing tools worldwide moved from 25.2% to 21.1%, and its estimated monthly branded searches moved from 2.2M to 2M. ## How did search popularity change for AI dubbing tools worldwide in September 2026? - In September 2026, HeyGen gained share of searches among AI dubbing tools worldwide, from 18.6% to 21.1%. - In September 2026, ElevenLabs lost share of searches among AI dubbing tools worldwide, from 77.8% to 74.8%. ## Month by month | Month | ElevenLabs estimated searches | ElevenLabs Share of Search | ElevenLabs rank | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9M | 68% | 1 | 2.2M | 25.2% | 2 | | Nov 2025 | 5.9M | 67.2% | 1 | 2.3M | 26% | 2 | | Dec 2025 | 6.9M | 71% | 1 | 2.2M | 22.8% | 2 | | Jan 2026 | 8.4M | 72.4% | 1 | 2.6M | 22.4% | 2 | | Feb 2026 | 7.1M | 69.9% | 1 | 2.5M | 25% | 2 | | Mar 2026 | 8.5M | 73.6% | 1 | 2.5M | 21.9% | 2 | | Apr 2026 | 7.1M | 69.9% | 1 | 2.5M | 25.1% | 2 | | May 2026 | 7.1M | 70.8% | 1 | 2.5M | 24.8% | 2 | | Jun 2026 | 8.6M | 77.6% | 1 | 2M | 18.4% | 2 | | Jul 2026 | 8.6M | 77.6% | 1 | 2M | 18.4% | 2 | | Aug 2026 | 8.3M | 77.8% | 1 | 2M | 18.6% | 2 | | Sep 2026 | 7.1M | 74.8% | 1 | 2M | 21.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using ElevenLabs’ and HeyGen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ElevenLabs**: Measured on the search terms “11 labs”, “11labs”, “eleven labs”, “eleven labs ai”, “eleven labs app”, “eleven labs io”, “elevenlabs”, “elevenlabs agents”, “elevenlabs ai”, “elevenlabs ai voice”, “elevenlabs app”, “elevenlabs dubbing”, “elevenlabs io”, “elevenlabs reader”, “elevenlabs sound effects”, “elevenlabs voice”, “elevenlabs voice changer”, “elevenlabs voice cloning”, “elevenlabs voice generator”, “elevenlabs voice isolator”, “elevenlabs voices” and “elevenlabs.io”, summed into one figure. - **HeyGen**: Measured on the search terms “heygen” and “heygen ai”, summed into one figure. - [ElevenLabs profile](/demand/global-en/brands/elevenlabs) - [HeyGen profile](/demand/global-en/brands/heygen) - [All AI dubbing tools worldwide](/demand/global-en/categories/ai-dubbing-tools): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ElevenLabs or HeyGen more popular in search? In September 2026, ElevenLabs had more branded searches than HeyGen among AI dubbing tools worldwide. ElevenLabs had about 7.1 million branded searches, while HeyGen had 2 million. ElevenLabs made up 74.8% of all AI dubbing tool searches we track, and HeyGen accounted for 21.1%. ## Cite this page Brandwave. "ElevenLabs vs HeyGen: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/elevenlabs-vs-heygen This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elevenlabs-vs-heygen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.