---
title: "Elemis vs L'Oreal: Which is more popular?"
description: "Is Elemis or L'Oreal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/elemis-vs-l-oreal"
publisher: "Brandwave"
---

# Elemis vs L'Oreal: Which is more popular?

Is Elemis or L'Oreal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Eye makeup remover brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Elemis and L'Oreal
- **Competitive set**: Eye makeup remover brands
- **Market**: Global
- **Month measured**: Oct 2026
- **Elemis Share of Search**: 1.5%
- **L'Oreal Share of Search**: 13.4%

## Is Elemis or L'Oreal more popular in search?

- In October 2026, L'Oreal had more branded searches than Elemis among eye makeup remover brands worldwide. L'Oreal had about 1,900 branded searches, while Elemis had 210. L'Oreal made up 13.4% of all eye makeup remover brand searches we track, and Elemis accounted for 1.5%.
- L'Oreal was ahead of Elemis in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Elemis’ share of searches among eye makeup remover brands worldwide moved from 2.9% to 1.5%, and its estimated monthly branded searches moved from 390 to 210.
- Across the 12 months ending October 2026, L'Oreal’s share of searches among eye makeup remover brands worldwide moved from 14.2% to 13.4%, and its estimated monthly branded searches held steady at 1.9K.

## Top eye makeup remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Elemis nor L'Oreal showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Neutrogena | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Clinique | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| La Roche-Posay | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| L'Oreal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Olay | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Klorane | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Elemis | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about eye makeup remover brands

- Asked ChatGPT "Which eye makeup remover brand should I buy?": 1. Neutrogena, 2. Clinique
- Asked ChatGPT "What are the best eye makeup remover brands?": 1. Clinique, 2. Neutrogena, 3. La Roche-Posay
- Asked ChatGPT "What's the best eye makeup remover brand for waterproof mascara?": 1. Clinique, 2. Neutrogena
- Searched Google, AI Overview "best eye makeup remover": 1. Neutrogena, 2. Clinique
- Searched Google, AI Overview "remove waterproof mascara": named none of the brands we track

Not named in any answer: Cetaphil, L'Oreal, Olay, Klorane and Elemis.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for eye makeup remover brands worldwide in October 2026?

- In October 2026, L'Oreal lost share of searches among eye makeup remover brands worldwide, from 15.9% to 13.4%.
- Elemis’ share of searches among eye makeup remover brands worldwide has gained ground for 3 months in a row, from 0.72% to 1.5% in October 2026.

## How has branded search for Elemis and L'Oreal changed worldwide over the last 12 months?

| Month | Elemis estimated searches | Elemis Share of Search | Elemis rank | L'Oreal estimated searches | L'Oreal Share of Search | L'Oreal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 390 | 2.9% | 7 | 1.9K | 14.2% | 4 |
| Dec 2025 | 390 | 3.2% | 7 | 1.6K | 13.2% | 4 |
| Jan 2026 | 260 | 1.8% | 7 | 1.6K | 11% | 5 |
| Feb 2026 | 170 | 1.4% | 8 | 1.3K | 10.6% | 5 |
| Mar 2026 | 170 | 1.4% | 8 | 1.6K | 13.2% | 4 |
| Apr 2026 | 140 | 1.2% | 8 | 1.3K | 11% | 4 |
| May 2026 | 140 | 0.79% | 8 | 1.3K | 7.4% | 4 |
| Jun 2026 | 110 | 0.52% | 8 | 1.3K | 6.1% | 4 |
| Jul 2026 | 110 | 0.72% | 8 | 1K | 6.6% | 4 |
| Aug 2026 | 140 | 1.1% | 8 | 1.6K | 12.7% | 4 |
| Sep 2026 | 170 | 1.4% | 8 | 1.9K | 15.9% | 4 |
| Oct 2026 | 210 | 1.5% | 8 | 1.9K | 13.4% | 4 |

## How are Elemis’ and L'Oreal’s branded searches counted?

Brandwave collects information about searches that people make online using Elemis’ and L'Oreal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Elemis**: Measured on the search term “elemis cleansing cloth”.
- **L'Oreal**: Measured on the search term “loreal eye makeup remover”.

- [Elemis profile](/demand/global-en/brands/elemis)
- [L'Oreal profile](/demand/global-en/brands/l-oreal)
- [All eye makeup remover brands worldwide](/demand/global-en/categories/eye-makeup-remover-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Elemis or L'Oreal more popular in search?

In October 2026, L'Oreal had more branded searches than Elemis among eye makeup remover brands worldwide. L'Oreal had about 1,900 branded searches, while Elemis had 210. L'Oreal made up 13.4% of all eye makeup remover brand searches we track, and Elemis accounted for 1.5%.

## Cite this page

Brandwave. "Elemis vs L'Oreal: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/elemis-vs-l-oreal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/elemis-vs-l-oreal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
